Know where you belong!
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
We are looking for a Senior Manager, Communications to lead storytelling and communications for Tinder, Hinge, and The League across India and the Middle East. This is not a traditional PR role focused on press releases and media coverage alone, it is a cultural communications role designed to shape how our brands show up in conversations, communities, and culture.
You will be responsible for translating global and regional narratives into locally resonant stories that connect deeply with young audiences, particularly Gen Z and young millennials. You will operate at the intersection of earned media, social storytelling, and creator ecosystems to drive relevance, engagement, and brand meaning.
This role requires a strong operator who can both think strategically and execute end-to-end campaigns in fast-moving, culturally complex markets.
What You’ll Own
1. Cultural Narrative & Local Resonance
- Translate global and regional brand narratives into culturally relevant stories for India and Middle East markets
- Identify cultural moments, trends, and tensions to position brands meaningfully in ongoing conversations
- Ensure messaging is sensitive to regional nuances, including social norms, gender dynamics, and regulatory environments
2. Product Communications
- Lead communications for new feature launches across Tinder, Hinge, and The League
- Translate product updates into compelling, user-facing stories that drive awareness and adoption
- Partner closely with Product and Marketing teams to align on messaging, timing, and rollout strategies
3. Consumer Communications (Earned)
- Drive earned media through insight-led, value-based campaigns rather than transactional coverage
- Build narratives that travel across media, creators, and cultural platforms
4. Consumer Communications (Social-First Strategy)
- Build and execute communications strategies that originate in social and digital ecosystems
- Shape storytelling for platforms like Instagram, YouTube, Snapchat, and emerging channels
- Partner with Marketing, Social, and Brand teams to ensure cohesive narratives across paid, owned, and earned channels
5. Reputation & Issues Management
- Lead proactive and reactive communications for sensitive topics and potential crises
- Develop response frameworks suited for real-time, multi-platform environments (including X, Reddit, Instagram)
- Partner with global communications, legal, and policy teams to manage risk
6. Campaign Execution & Cross-Functional Leadership
- Own end-to-end execution of communications campaigns across brands
- Manage agency partners and ensure high-quality delivery
- Collaborate closely with Marketing, Product, and Regional teams to align on priorities and timelines
7. Measurement & Impact
- Track performance across media, social, and cultural impact metrics
- Measure success through narrative adoption, engagement, sentiment, and share of conversation
- Connect communications efforts to broader brand and business outcomes
Who You Are
- 8–12 years of experience in communications, PR, or brand storytelling
- Strong experience beyond traditional PR, including social-first campaigns aknd creator ecosystems
- Deep understanding of the India market; familiarity with Middle East markets is a strong plus
- Proven ability to execute campaigns end-to-end in fast-paced environments
- Strong instincts for internet culture, youth trends, and digital platforms
- Experience managing sensitive topics, reputation issues, or crisis communications
- Ability to work independently while collaborating across global and regional teams
What Success Looks Like
- Our brands are meaningfully present in cultural conversations across India and the Middle East
- Narratives originate in social ecosystems and extend into earned media
- Strong network of creators and cultural partners driving ongoing relevance
- Communications outcomes reflect depth, engagement, and impact not just volume of coverage
- Improved brand perception among young audiences in key markets
Why This Role Matters
Skills Required
- 8-12 years of experience in communications, PR, or brand storytelling
- Strong experience in social-first campaigns and creator ecosystems
- Deep understanding of the India market, familiarity with Middle East markets is a strong plus
- Proven ability to execute campaigns end-to-end in fast-paced environments
- Experience managing sensitive topics and crisis communications
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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