JOB SUMMARY
Are you a dynamic storyteller with a passion for public relations and creating compelling content? B-Stock, the industry leader in B2B resale and secondary markets, is seeking a seasoned communications professional to amplify our brand presence and attract buyers and sellers to our platform. In this pivotal role, you will blend traditional PR expertise with creative content strategies to drive brand awareness, establish thought leadership, and educate our audience about the transformative value of B-Stock.
The ideal candidate will have a proven track record in PR and earned media, coupled with exceptional writing skills, a deep understanding of the retail landscape, and the ability to craft content that engages and inspires.
JOB RESPONSIBILITIES
Public Relations/Thought Leadership
- Develop story ideas and opportunities for media pitching, feature articles, interviews, and other placements that raise awareness of B-Stock as an industry leader in the B2B resale/secondary market space
- Stay current on retail trends and propose/execute pitching ideas on how B-Stock can fit within the larger story
- Build and maintain relationships with key journalists/influencers
- Prepare briefing materials for interviews and provide support to ensure a positive interview and consistent messaging
- Secure and draft byline articles in industry publications to educate readers on our value prop and enhance the company’s (and our executives’) visibility in the market
- Support Sr. Director, Communications, and Content as needed with deliverables (press releases, speaking/award submissions)
Content Creation
- Create engaging content aimed at attracting Enterprise prospects including white papers, reports, infographics, and case studies to be used in both inbound and outbound marketing campaigns
- Develop, write, and edit material for the B-Stock seller blog, designed to educate prospects and current clients
- Research topics and ideas to include in monthly eNewsletters (for Gen Merch and Mobile) and facilitate distribution with the Email Marketing Manager
- Work closely with Marketing & Sales Programs Manager to monitor the performance of content and optimize pieces based on feedback
- Build engaging presentations for webinars and trade show speaking engagements
- Keep content fresh and updated on the BStock.com Seller Resource page
- Participate in special projects and initiatives as needed by the marketing team
- Support the social media team by helping curate and propose seller-side content for the company LinkedIn channel
- Exhibit a strong understanding of SEO/Organic Search best practices in content creation by leveraging keyword targeting, proper content structure, and continuous improvement of B-Stock’s earned traffic goals
MINIMUM QUALIFICATIONS AND SKILLS
- Bachelor's degree (BA) in PR, Communications, or Journalism
- Strong media pitching/earned media skills
- 10+ years of experience producing content for web, print, and social channels
- Experience building awareness through educational content
- B2B experience is a must, particularly with enterprise clients
- E-commerce, retail, or reverse supply chain experience preferred
- Strong interpersonal and relationship-building abilities, with the desire to work as a collaborative team
The pay rate for this role will range between $100,000 to $130,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity.
EMPLOYEE BENEFITS
- Competitive compensation packages including bonus and options
- Medical, dental, and vision benefits
- Matching 401(K)
- Paid time off
- Telecommuting and remote work options
- Support for continuing education
- Team off-sites, social events, annual company events, and frequent extracurricular activities
- Unlimited snacks and drinks in office
THE COMPANY
B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.
While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible. Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater! At B-Stock we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 million items across all categories and conditions, equating to 400 million pounds of inventory.
We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time.
Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.
For more information, visit bstock.com/careers/
OUR VALUES
Make Each Dollar Count
Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.
Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves).
Do The Hard Things Today That Will Pay Off Tomorrow
We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals.
Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.
Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.
No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.
Work Authorization required.
What We Do
B-Stock offers the world’s leading auction platform for returned, excess, and other liquidation inventory. We believe there is tremendous value in and demand for returned, excess, and other liquidation inventory - no matter the category, condition, or location.
By connecting this inventory directly to the right business buyers through a transparent sales platform we enable controlled transactions, fair market prices, less carbon footprint, and a faster sales cycle.
To become a part of the world’s largest network of liquidation marketplaces, please visit: www.bstock.com and sourcing.bstock.com
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