Senior Manager of Business Development

Posted 2 Days Ago
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New York, NY, USA
Hybrid
Senior level
Digital Media • Information Technology • Analytics
The Role
The Senior Manager of Business Development will drive revenue and market share by managing partnerships, achieving sales targets, and collaborating with various internal teams while maintaining market expertise.
Summary Generated by Built In
Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

At Nielsen, we are the global leader in audience measurement, data, and analytics. We empower our clients with powerful, independent insights into people's behaviors across all channels and platforms, helping them make better and faster marketing and media decisions.

As the Senior Manager of Business Development, you will play a pivotal role on our Google team, driving revenue and market share by evangelizing Nielsen’s proprietary data assets. We are looking for a strategic, results-driven professional who is passionate about disrupting the landscape of audience measurement and helping clients succeed in a rapidly changing data ecosystem.

Core Responsibilities

  • Own the commercial strategy for your assigned vertical, developing and executing plans to grow and enhance the Nielsen/Google partnership.

  • Drive revenue growth by achieving and exceeding sales targets for your book of business.

  • Collaborate with internal teams including product development, data science, marketing, and legal to align commercial efforts with company objectives.

  • Identify and pursue new business opportunities, acting as a trusted advisor to build strong, lasting partnerships with clients at all levels, including executives.

  • Maintain deep expertise on market trends, competitor activity, and customer needs to inform future growth and innovation strategies.

  • Manage sales performance by accurately forecasting, tracking progress, and providing regular updates to leadership.

Qualifications

  • Proven Track Record: 5+ years of experience in business development, preferably in media, data, or analytics, with a history of consistently exceeding revenue targets.

  • Strategic & Commercial Acumen: Strong business acumen, negotiation skills, and a demonstrated ability to manage complex projects with both short and long sales cycles.

  • Industry Knowledge: In-depth knowledge of the digital advertising ecosystem and a passion for staying on the cutting edge of digital innovation.

  • Education: Bachelor’s degree in Business, Marketing, or a related field is required; an advanced degree is a plus.

  • Professional Skills: A self-motivated and highly productive individual who thrives in a fast-paced, global environment. Must possess the ability to build trust with clients at all levels and effectively collaborate across multiple time zones.

#LI-JM1

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

Top Skills

Data Analytics
Digital Advertising
Marketing
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The Company
HQ: New York, NY
30,034 Employees

What We Do

Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.

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