Senior Manager, Brand

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Summary: This role supports the development of brand strategies and guidelines and the execution of brand communications within Prudential Plc’s Corporate Affairs function. The position is crucial in helping support brand management to ensure consistency in brand standards across all communication channels, maintaining the company’s brand equity and aligning with corporate objectives.

Key Responsibilities include:

• Brand Building and Project Management:
  • Assist with brand refresh planning, prioritisation of project deliverables, timeline tracking and delivery of objectives.
  • Support the coordination and collaboration with internal teams and external agencies to enhance brand’s visual and verbal expression and content style.
  • Support the coordination and engagement with key stakeholders within the group-wide brand community on a daily basis.
  • Support in the management of brand supplier relationships.
• Governance and Processes:
  • Support brand governance frameworks, processes, and resources.
  • Support on the education of brand guidelines to ensure consistency in visual and verbal brand expressions.
  • Help develop materials to support cross-market and functional teams.
• Management of Trademarks and Brand:
  • Ensure company trademarks align with brand and group strategy, ongoing review process, and compliance management.
  • Manage the annual tracking and renewal across markets and businesses, as well as the development of any new trademarks for group-wide use.
  • Advise internal stakeholders on Group brand guideline questions.
  • Support the management of brand assets and the development of the brand portal.
• Performance Monitoring and Reporting:
  • Gather data and insights on brand utilisation and performance by markets, offering recommendations for improvement.
  • Propose brand strategies based on performance data to help improve brand consistency, awareness and perception.

Preferred qualifications:

• Bachelor’s degree in Advertising, Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience in brand management or a similar role, with a proven track record of supporting successful brand projects.
• Familiarity with global and corporate branding and brand related research methodologies.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and creatively, with strong analytical skills and a keen sense of aesthetics.
• Collaborative teamwork and experience in working with cross-functional teams.
• Working knowledge of branding tools and creation software, such as Adobe Illustrator or related applications. Proficiency is a plus.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.