Senior Manager - Brand

Job Title: Senior Manager - Brand

About the Function:  
Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. 

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. 

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the role:

KNOWLEDGE & SKILLS:

• Proven record in translating consumer and customer insight into effective growth drivers

• Has an eye for design thinking and creative excellence

• Brilliantly executes with immense attention to detail

• Strong Analytical skills with a keen ability to draw out insights from data

• Drives NGM thinking and principles clearly through each key strategic work stream and execution elements

• Powerful articulation and storytelling

• Strong Commercial Acumen and proven record of agility in managing performance •

• Inspires agency partners and rallies them to effective implementation in service of the brand agenda

• Shape Diageo's future ambition and take ownership of driving innovation within the organization

BEST SUITED FOR SOMEONE

• Thrives in a performance-based culture

• Open to learning and unlearning and willing to take BIG bets

• Comfortable with the complexities of a digital world and strives to find opportunities

• Able to influence and inspire people towards on an agenda

• A person with great imagination and creative orientation

KEY AREAS OF RESPONSIBILTY

WIN THROUGH EXECUTION

• Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans

• Ensure flawless execution of growth drivers in collaboration with central customer marketing

• Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)

• Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team

• Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team

SHAPE THE FUTURE

• Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance.

• Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.

• Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks

INSPIRE THROUGH PURPOSE

• Invest in self and lean on managers to find a connection between personal purpose and that of Diageo

• Foster team spirit and healthy competitiveness with peers

• Invest in building win relationships with COEs and cross-functional team that lead to powerful co-creation

• Part-take in leading and solving internal agendas and issues that move the organization/team forward together

INVEST IN TALENT

• Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning

• Be inclusive and open to diverse ideas and views

• Role model team spirit

• Lead as an example of resilience and agility in a VUCA environment

Qualification and Experience / skills required

• MBA with specialization in Marketing (tier I/ II institute)

• Minimum 8-10 years’ experience in Marketing with at least 5 years’ experience of working with lifestyle brand/category

Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. 

Diversity Statement

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. 

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. 

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. 

Ready to bring your best? This could be your opportunity. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.