Associate Director of Brand Experience

Posted 3 Days Ago
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Lehi, UT, USA
Hybrid
Senior level
eCommerce • Logistics • Software • Analytics
The Role
Leads a team of Operations Managers and marketplace strategy for brand partners using TikTok Shop. Oversees ecommerce operations, PDP optimization, product launches, listing quality, fulfillment, customer service workflows, pricing, seller monitoring, and marketplace policy compliance. Partners with supply chain, logistics, product, finance, and commercial teams to resolve bottlenecks, improve processes, and manage distributed execution teams while maintaining shop health and operational excellence.
Summary Generated by Built In
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. 
 
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
 
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We’re looking for an Associate Director of Brand Experience to lead a high-performing team of Operations Managers while personally driving marketplace strategy for all of our brand partners as part of our Pattern Creators team. Creators is a software-as-a-service product within Pattern's ecommerce acceleration platform that offers a seamless solution for brands looking to build their ambassador programs, maximize their influencer marketing, and increase revenue. In this dual-impact leadership role, you will scale our TikTok Shop division, mentor operations  managers, and refine the strategic playback for Pattern's key brand partners.
 

This is a full-time, hybrid position based in Lehi, Utah.

What is a day in the life of an Associate Director of Brand Experience?

  • Partnering directly with central supply chain and internal logistics teams to align procurement, inventory allocation, and fulfillment with live shopping and creator-driven demand spikes.

  • Leading and managing end-to-end Product Detail Page (PDP) optimization, new product launches, listing quality, and creative asset enhancements (including main photos and offer structures) for high-converting TikTok Shop storefronts.

  • Overseeing overall shop health, including customer service workflows, fulfillment SLAs, onboarding coordination, and immediate adaptation to evolving TikTok Shop marketplace policies.

  • Managing price parity monitoring and unauthorized seller monitoring to protect brand integrity.  

  • Guiding and supporting an execution team—including offshore operations partners and internal operational specialists—to ensure seamless task execution across all active accounts.

  • Collaborating cross-functionally across internal business units (including product, supply chain, commercial, and finance teams) to resolve process bottlenecks, enforce operational standards, and streamline internal workflows.

  • Prioritizing and executing on multiple competing workstreams simultaneously while maintaining exceptional quality, speed, and cross-functional alignment.

What will I need to thrive in this role?

  • Project Management Mastery: Exceptional organizational skills with a proven track record of prioritizing dozens of moving parts, managing complex workstreams, and maintaining speed without sacrificing quality.

  • Cross-Functional Influence & EQ: High emotional intelligence combined with a strong point of view and direct assertiveness. You know how to collaborate productively while holding cross-functional partners in procurement, logistics, and finance accountable to operational commitments.

  • Stakeholder Management: Deep passion and natural ability for working across matrixed teams internally, earning trust quickly, and navigating internal organizational dynamics effectively.

  • Operational & Marketplace Expertise: Background in e-commerce operations, store health, PDP optimization, or marketplace management (TikTok Shop or Amazon experience highly valued).

  • Leadership & Team Direction: Demonstrated ability to manage distributed execution teams (including offshore support teams) and empower team members to deliver high-impact results.

What does high performance look like?

    A high performer earns trust quickly, identifies operational risks early, and creates clarity across teams. They can manage many workstreams at once while maintaining both quality and speed. They improve how teams work together, establish durable operating rhythms, and elevate TikTok Shop listing quality, shop health, and operational execution.

What does success look like in the first 30, 60, 90 days?

  • First 30 Days: Build relationships and earn trust with key internal stakeholders, learn current supply chain and fulfillment processes, and map out the operational landscape.

  • First 60 Days: Develop targeted improvement plans, introduce new SOPs, and smooth out internal process gaps and operational kinks across cross-functional teams.

  • First 90 Days: Advance TikTok Shop operations to the next level by delivering best-in-class PDP and listing optimizations, upgrading main images, seamlessly adapting to new marketplace policies, and establishing standard-setting operating practices.

What is the team like?

    You will report directly to a VP of Social Commerce. You will collaborate daily with account management and cross-functional operational partners, while managing a dedicated operational execution group that includes offshore support teams and internal operational specialists.

Sounds great! What’s the company culture?

    We are looking for individuals who are:

  • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

  • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

  • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

  • Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

  • Initial phone interview with Pattern’s talent acquisition team

  • Video interview with a hiring manager

  • Case Study Interview with a panel

  • Professional reference checks

  • Executive review

  • Offer

How can I stand out as an applicant?

  • Discuss professional accomplishments with specific data to quantify examples

  • Provide insights on how you can add value and be the best addition to the team

  • Focus on mentioning how you would be partner obsessed at Pattern

  • Share experience on any side projects related to data and analytics

Why should I work at Pattern?
 
Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
 
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred. 
 
Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Skills Required

  • Proven project management experience handling complex workstreams and multiple priorities
  • Strong cross-functional influence, emotional intelligence, and stakeholder management skills
  • Background in ecommerce operations, marketplace management, store health, or PDP optimization
  • Experience managing distributed execution teams, including offshore support teams
  • TikTok Shop or Amazon marketplace experience
  • Ability to use data to quantify accomplishments and drive improvements

Pattern Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pattern and has not been reviewed or approved by Pattern.

  • Equity Value & Accessibility — Equity is broadly offered and described as generous, with RSU sharing and access to stock included in total compensation. Equity availability is positioned as a core element for employees across the company.
  • Leave & Time Off Breadth — Unlimited PTO, paid holidays, paid parental leave, and paid sick days indicate a wide-ranging time-off policy. These offerings create breadth for both vacation needs and family-related leave.
  • Retirement Support — A 401(k) with a fully vested company match from day one (up to 4%) strengthens long-term financial security. Immediate vesting underscores emphasis on retirement benefits.

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The Company
HQ: Lehi, UT
501 Employees
Year Founded: 2013

What We Do

Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands. Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.

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