About the RoleWe are seeking a dynamic and experienced Senior Manager to lead our batch email, SMS, and push notification programs. This role involves managing the end-to-end process for seasonal messages, promotional messages, loyalty communications, and more. The ideal candidate will be consumer-obsessed, have a strong strategic mindset, a creative and data-driven approach, and a proven track record of growing and building similar programs. This role is crucial for driving customer engagement and retention through effective communication strategies.What You'll Do
-
Lead the batch email program: Manage the end-to-end process for seasonal messages, promotional messages, loyalty communications, and other batch communications.
-
Oversee SMS and push notifications: Ensure timely and relevant messaging for SMS and push notifications.
-
Develop and execute strategies: Grow the email and SMS acquisition programs through strategic planning and execution.
-
Collaborate with cross-functional teams: Ensure cohesive and effective communication strategies across teams.
-
Utilize data and analytics: Measure the effectiveness of campaigns and identify areas for improvement.
-
Continuously innovate: Test new approaches to enhance customer engagement and retention.
-
Consumer-Obsessed Approach: Demonstrate a deep understanding and passion for our consumers, ensuring all strategies are customer-centric.
-
Innovative Thinking: Bring fresh ideas and innovative approaches to our communication strategies, driving new initiatives and creative solutions.
Who You Are
-
Proven experience in managing batch email, SMS, and push notification programs.
-
Strong strategic thinking, planning, and analytical skills with a data-driven approach.
-
Creative mindset with the ability to develop engaging and effective communication strategies.
-
Excellent understanding of customer behavior and trends.
-
Ability to work in a fast-paced environment and adapt to changing priorities.
-
Strong communication and collaboration skills.
-
Demonstrated ability to innovate and implement new ideas in email marketing.
-
Experience in building and scaling programs.
-
Preferred - experience with direct to consumer brands or brands with a very strong digital-first presence.
Similar Jobs
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
