Senior Manager, Audience Engagement

Posted 2 Days Ago
United States of America
111K-231K Annually
Senior level
AdTech • Digital Media • Information Technology • Other
The Role
The Senior Manager, Audience Engagement will manage partnerships, coordinate content planning, enhance engagement through collaborations, and report on content performance.
Summary Generated by Built In
Yahoo Sports is one of the internet’s leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. We're an original fantasy sports pioneer, with a legacy of innovation that helps us continue to be a fantasy leader. And as one of the most-visited sports platforms on the internet, we're one of the best places for brands to reach fans.

Overview: We’re looking for a strategic and creative Partner Network Sr. Manager, Audience Engagement to help strengthen and scale our relationships with key content partners across Yahoo Sports. This role sits at the intersection of content, product, and audience engagement to ensure our partners’ coverage, from major sporting events to breaking news moments, comes to life across platforms in ways that drive reach, engagement, and results.

You’ll serve as the daily point of contact for top-tier content partners across a variety of sports and genres to understand their editorial priorities, coordinate internal teams (video, social, creative, editorial), and ensure that the stories coming from the network are surfaced, supported, and amplified across our ecosystem, both on and off platforms.

Position is remote or hybrid at select offices if desired (CA/NY)

Responsibilities: 

  • Partner Relationship Management: Serve as the primary liaison for a portfolio of key content partners. Build and maintain trusted relationships through proactive, daily communication

  • Content Planning & Coordination: Stay informed on partners’ upcoming editorial calendars, including live events, sports coverage, and breaking news opportunities

  • Editorial Collaboration: Work closely with internal programming teams to align coverage priorities, ensuring partner content is featured effectively across the platform

  • Cross-Functional Activation: Collaborate with editorial, creative, video, social and product teams to develop unique, multi-format coverage packages that highlight partner content in innovative ways

  • Performance Reporting: Generate post-event recaps, partnership reports, and engagement summaries that showcase the impact of coverage and identify opportunities for optimization

  • Trend Awareness: Monitor cultural moments, trending topics, and audience engagement data to identify opportunities for real-time content collaboration

  • Operational Excellence: Maintain documentation, trackers, and workflows to ensure seamless coordination between internal teams and external partners

  • Management: Manage a small team of contractors dedicated to the programming and curation of key on platform destinations for the Partner Network

Basic Qualifications:

  • 7+ years of experience in content partnerships, editorial programming, or digital media account management

  • Strong understanding of online publishing, sports, entertainment, or news ecosystems

  • Excellent communication and relationship management skills adept at working with both internal stakeholders and external partners

  • Experience with content performance analytics and translating data into actionable insights

  • Highly organized and comfortable managing multiple priorities in a fast-paced, deadline-driven environment

  • A creative eye and enthusiasm for identifying new ways to bring partner content to life across platforms

Preferred Skills:

  • Familiarity with CMS tools, social analytics, and content management workflows

  • Understanding of editorial, video and social publishing strategies for engagement growth

  • Experience managing content during live events, tentpoles, or breaking news cycles

  • Strong understanding across various sports and genres, including NFL, NBA, MLB, NHL, Combat, as well as cultural and trending news

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $110,625.00 - $230,625.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.

Top Skills

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The Company
HQ: Sunnyvale, CA
10,001 Employees

What We Do

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

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