Senior Manager, AI Partnership Marketing
About the role
Morningstar's Direct Platform is building a dedicated AI Partnership Marketing function to accelerate growth across the LLM and AI ecosystem. As the first marketer dedicated to this space, you'll build and scale a partner marketing program that drives co-marketing, sales enablement, client education, and measurable pipeline growth.
You'll serve as the primary marketing lead for strategic AI partners, working across Product, Sales, Brand, Legal, and AI Platform Strategy to execute joint go-to-market initiatives and grow partner-sourced revenue.
What you'll own
Partner marketing strategy and program development
Co-marketing campaigns and go-to-market execution
Sales enablement and partner communications
Partner branding and governance
Performance measurement and reporting
Client education and adoption
Responsibilities
Design, launch, and evolve a scalable AI partner marketing program that supports strategic business priorities.
Serve as the primary marketing contact for strategic AI partners, driving alignment and execution across cross-functional teams.
Develop and execute integrated co-marketing campaigns, including digital marketing, webinars, events, PR, and co-branded content.
Partner with Brand and Product Marketing to establish and maintain consistent brand standards across partner experiences.
Develop sales enablement resources, including messaging, content, and go-to-market materials that support joint sales efforts.
Measure and communicate partner marketing performance through pipeline reporting, business reviews, and program insights.
Create client-facing content that supports awareness, education, and adoption of Morningstar's AI capabilities.
Partner with Sales leadership and AI Platform Strategy to prioritize partnerships, align go-to-market plans, and identify growth opportunities.
Establish scalable processes and best practices that enable efficient partner collaboration and program execution.
Manage program budgets, monitor performance, and identify opportunities to improve effectiveness and operational efficiency.
What you bring
6+ years in B2B marketing with at least 2 years in partnership, channel, or alliance marketing at a SaaS or data/technology company.
Demonstrated experience building or managing a tiered partner program — including co-marketing execution, enablement, and performance reporting.
Strong understanding of the LLM and AI platform ecosystem; familiarity with partner marketplace dynamics and co-sell motions.
Fluency in demand-gen channels — paid search, display, social, email, webinars, and events — with the ability to build campaigns across all of them.
Experience with marketing attribution modeling and CRM hygiene (Salesforce), including pipeline tagging for partner-sourced and partner-influenced deals.
Excellent cross-functional instincts: comfortable working across sales, legal, brand, product marketing, and executive stakeholders simultaneously.
Strong project management and written communication skills; able to run multiple partner workstreams without losing fidelity on any of them.
Experience developing client-facing education content for non-technical audiences — translating complex technology into workflow-level clarity.
Comfort operating in ambiguity at the early stages of a program build, with the discipline to create repeatable processes from scratch.
Nice to have
Prior experience at a fintech, financial data, or investment management company — or selling into RIAs, broker-dealers, or asset managers.
Familiarity with co-sell programs at dominant AI platforms (e.g., Microsoft, Salesforce, Google, or similar ecosystem partners).
Experience working with Gong for sales enablement analytics and asset adoption tracking.
Background in brand licensing or in-platform brand governance across third-party integrations.
How success is measured
Success will be measured by the growth and effectiveness of the partner marketing program, including partner engagement, pipeline and revenue contribution, cross-functional collaboration, and the successful execution of joint go-to-market initiatives.
Chicago, IL (Hybrid, 4/day in office)
Full-time Reports to: Team Lead, Strategic Account Marketing
Dotted line: Global Head of AI Platform Strategy & Partnerships
Compensation and Benefits
At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:
Financial Health
100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Physical Health
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Emotional Health
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
Tuition Reimbursement
Social Health
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups
Total Cash Compensation Range
$95,275.00-139,741.66Inclusive of annual base salary and target incentive
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
001_MstarInc Morningstar Inc. Legal EntitySkills Required
- 6+ years in B2B marketing with at least 2 years in partnership, channel, or alliance marketing at a SaaS or data/technology company.
- Demonstrated experience building or managing a tiered partner program including co-marketing execution, enablement, and performance reporting.
- Strong understanding of the LLM and AI platform ecosystem and partner marketplace dynamics.
- Fluency in demand-gen channels: paid search, display, social, email, webinars, and events.
- Experience with marketing attribution modeling and CRM hygiene, including Salesforce and pipeline tagging for partner-sourced/influenced deals.
- Excellent cross-functional collaboration, strong project management, and written communication skills.
- Experience developing client-facing education content for non-technical audiences.
- Comfort operating in ambiguity and creating repeatable processes from scratch.
- Prior experience at a fintech, financial data, or investment management company or selling into RIAs/broker-dealers/asset managers.
- Familiarity with co-sell programs at dominant AI platforms (e.g., Microsoft, Salesforce, Google).
- Experience working with Gong for sales enablement analytics and asset adoption tracking.
- Background in brand licensing or in-platform brand governance across third-party integrations.
What the Team is Saying
What We Do
At Morningstar, we believe in building great products in-house in a highly collaborative, agile environment where we focus on technical excellence, the user experience, and continuous improvement. Our technologists represent a range of skills and experience levels, but they all view their work as a craft and push technology’s boundaries.
Why Work With Us
Imagining big things is in our blood -- it's transformed us from a company with just a few employees in 1984 to a leading independent investment research company with a worldwide presence today. As of April 2020, we acquired Sustainalytics to drive long-term meaningful outcomes for investors in the ESG space. Join us on this exciting journey!
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Morningstar Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
