Job Description:
Location: NYC preferred
The Senior Manager, Marketing Effectiveness will play a key role in shaping data-driven solutions for our clients. You'll lead the development of automated reporting, performance analysis, and actionable insights that directly influence media strategy and outcomes. You'll also mentor and manage junior team members, guiding their growth while ensuring high-quality deliverables. As the trusted analytics partner for client teams, you'll help optimize media investments and drive measurable impact.
You are self-motivated, execution-oriented, and comfortable working in a fast-paced, dynamic environment. You excel at solving complex data challenges, meeting tight deadlines, and collaborating across multiple teams and partners. Your success means applying automation and finding smarter, simpler ways to manage complexity.
You will report to Senior Director, Marketing Effectiveness.
Leadership & Measurement Strategy
Build collaborative relationships with clients and our teams.
Develop measurement strategies, learning agendas, and roadmaps that drive business impact.
Translate complex data into clear insights through storytelling, visuals, and presentations.
Mentor junior team members on technical skills (SQL, Tableau) and professional growth.
Oversee daily performance and career development of junior team members.
Share best practices and contribute to team success through knowledge sharing and training.
Data Analysis & Presentation
Understand business processes and leverage insights to inform planning, execution, and reporting.
Interpret data, identify trends, and provide actionable recommendations for clients.
Ensure high-quality, error-free deliverables that are clear and impactful.
Partner with clients, internal stakeholders, and leadership to communicate findings effectively.
Oversee data management with junior team members, resolving discrepancies and maintaining data integrity.
Develop expertise in specialized areas such as mobile, ecommerce, performance marketing, web analytics, or social.
Qualifications:
Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
3+ years in a quantitative business environment
Experience in marketing or media analytics
Experience in data visualization (Excel, Tableau, Power BI, Datorama) is a plus
Experience in SQL, Python, or R is a plus
Excellent problem solving and critical thinking skills
Excellent written and verbal communication skills
High attention to detail
Proficient in PowerPoint with advanced Excel skills
Strong interpersonal skills with the ability to collaborate across teams
Experience in site analytics is a plus
Experience in Measurement (BLS/SLS/MarTech/Search Lift/Closed-Loop/Incrementality/Foot Traffic)
Excellent presentation skills
Advanced Analytics (RBA/Modeled Attribution/MMM/clean rooms/designed tests)
Experience in retail media or knowledge of the retail media landscape preferred
The annual salary range for this position is (94,000-152,375). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
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Location:
New YorkBrand:
CaratTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
