Senior Manager Account Based Marketing

About the Role

We are seeking a dynamic and experienced Senior Manager to join our Demand Generation team. This hybrid role integrates Account-Based Marketing (ABM), Demand Generation and Growth strategies to drive sales pipeline growth from new logos across various verticals.

The ideal candidate will be a collaborative partner to the VP of Demand Generation, a strategic thinker with strong ownership and execution skills, and capable of devising and implementing innovative marketing programs across multiple channels. This position offers a unique opportunity to blend strategic thinking with hands-on execution, leveraging data-driven and creative marketing approaches to drive new logo pipeline growth. The successful candidate will thrive in a fast-paced environment, act with urgency and be passionate about using data and creativity to achieve (and exceed) pipeline goals.

Why Transmit Security?

Transmit Security is the leader in unifying fraud prevention, identity verification and identity management for customer-facing applications.

We had a record-setting Series A of $543M in 2021 and have increased revenues by 40% year over year while growing our customer base by 51%, surpassing $100 million in annual recurring revenue.

Seven of the Top 10 US Banks trust us and we are gaining momentum with companies across various industries, including notable customers like LendingTree, Citibank, Schwab and Aflac.

What You'll Do:

Strategy Development

• Analyze market trends, business triggers and the competitive landscape to inform ABM and Demand Generation programs.
• Collaborate with leadership to brainstorm and develop innovative marketing approaches.

Program Execution

• Design and implement multi-channel ABM programs for targeted verticals and personas.
• Develop problem-solution and intent-based messaging tailored to target personas and verticals.
• Create and optimize digital ad campaigns, executive roundtables and other demand generation initiatives aligned with business triggers.

Website Optimization

• Enhance the website with effective content, messaging and creative CTAs to generate leads and create opportunities.
• Implement and test various optimization strategies to increase website-driven opportunities.

Cross-Functional Collaboration

• Partner with Sales to align on target accounts, messaging and lead handoff processes.
• Coordinate with other marketing teams to ensure consistent messaging and campaign integration.
• Work closely with the Sales team to provide account insights and content that supports outreach.

Performance Analysis & Ownership

• Monitor and report on key metrics including pipeline contribution, conversion rates and ROI.
• Use data-driven insights to continuously refine and improve marketing strategies and tactics.

What The Role Requires:

• Typically a Bachelor’s Degree in Marketing, Business or a relevant field or an equivalent combination of education and experience.
• Minimum 3+ years of experience with at least 3 years in a related role.
• Ideally 1+ years of experience in a Sales Development role.
• Minimum of 2+ years of leadership experience directly managing a team, preferably in a similar industry or tech-driven environment.
• Strong leadership, people management and data-driven decision-making skills.
• Proven track record of high-impact success; a strong sense of urgency and an entrepreneurial work ethic required to drive business outcomes.
• Ability to inspire and motivate cross-functional teams to achieve goals and exceed expectations.
• Hands-on familiarity with Salesforce, HubSpot or comparable marketing automation tools.
• Excellent written and verbal communication skills with the ability to deliver clear and compelling value propositions; strong presentation skills are desired.
• Ability to lead multiple initiatives and deliver under tight deadlines.
• Innovative mindset with the ability to turn ideas into impactful projects and actions.
• Willingness to travel at least 25%.

Most Importantly, You Embody These Values:

• Fire in the Belly: A strong work ethic and resilience.
• Win as a Team: Ability to collaborate in a team setting.
• Get It Done: Meet and exceed metrics and sales quotas.
• Own It: Treat the product and company as your own, executing strategic plans.
• Integrity, Always: Provide honest, respectful feedback to foster an inclusive environment.
• Think Big: Ambition to achieve significant goals and make a positive impact.
• Be Excellent: Consistently deliver your best work.
• Desire to Make Each Other Better: Foster strong relationships with cross-functional partners and promote inclusivity.
• Embrace Each Other’s Differences: Commitment to a diverse and inclusive environment.

Our Competitive Benefits Package Includes:

• Medical, dental and vision insurance
• Life and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings accounts
• At least 12 paid holidays
• Unlimited PTO
• Parental leave
• Employee assistance program

Transmit Security is committed to fostering, cultivating and preserving a culture of Diversity and Inclusion. Our human capital is the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our Culture, but our Reputation and Achievements as well.  We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other any other characteristics that make our employees unique.