Design, establish, and manage Xero's global account-based marketing strategy as our Senior ABM Manager. In this role, you will drive the multi-year strategic vision for our 1-to-Many, 1-to-Few, and 1-to-1 programmes, accelerating the adoption of our platform across high-value prospects. You will be responsible for building an automated, AI-powered marketing engine that aligns closely with our outbound sales efforts to generate a high-performing pipeline.
By taking strategic ownership of the global investment, you will hold shared accountability for pipeline and revenue generation across key enterprise and accounting partner channels. Your work will directly influence multi-million dollar outcomes, optimising campaigns and evolving performance indicators across all contact levels to shape the future of B2B marketing at Xero.
The team / how they connectYou will join the Partner Acquisition Marketing team, a collaborative group spread across remote US locations and Toronto. The team is responsible for bringing new accounting and bookkeeping firms into the Xero Partner Programme and improving how they convert into productive partners. You will work cross-functionally alongside sales, performance marketing, content, martech, and finance to deliver unified, revenue-driving campaigns.
The team is currently working on / Initially, you will focus onTransitioning the global account-based marketing motion into a modern, scalable, AI-enabled engine using tools like Clay, Claude, Unify, and AirOps.
Re-evaluating and reworking the end-to-end programme to target an expansive audience of over 150k prospects.
Refining attribution and tracking within Salesforce across leads, contacts, and accounts to provide clear visibility into campaign ROI.
Managing and guiding the development of the current ABM Manager within the team.
This role is based in New York with a hybrid working model, offering a blend of home-based flexibility and time spent in our New York office. You will enjoy a mix of remote work and in-person collaboration to drive global growth, with occasional opportunities to travel.
Here are some of the things we are looking forYou will bring a proven background in building and scaling account-based marketing programmes integrated within a fast-paced B2B SaaS environment.
Extensive hands-on experience with marketing technology platforms like Demandbase, Salesforce, and Clay is essential.
An early adopter mindset regarding AI utilities will enable you to design automated workflows that personalise outreach at scale.
Your deep understanding of complex buying cycles, multi-stakeholder decision-making, and the cloud data or fintech landscape will guide our strategy.
Exceptional communication skills are required to update senior stakeholders and secure executive buy-in for programmatic changes.
A strong analytical capability allows you to digest data easily and translate it into actionable strategic insights.
Compensation & Total Rewards
At Xero, we value the impact and skills you bring to the team. We don’t just hire for a role; we invest in people. We believe in a Total Package philosophy - which means your value isn't just a single number on a paycheck. While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits.
The expected base salary range for this role in:
$155,000 - $190,000 USD
Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.
In addition to base pay, Xero’s roles are eligible for the following forms of variable compensation:
Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on our Xero Perks page.
Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Skills Required
- Proven background building and scaling account-based marketing programs in a fast-paced B2B SaaS environment.
- Extensive hands-on experience with Demandbase.
- Extensive hands-on experience with Salesforce.
- Hands-on experience with Clay.
- Experience with AI utilities and automation tools such as Claude, Unify, and AirOps.
- Deep understanding of complex buying cycles, multi-stakeholder decision-making, and cloud data or fintech landscapes.
- Exceptional communication skills to update senior stakeholders and secure executive buy-in.
- Strong analytical capability to translate data into actionable strategic insights.
- Experience managing or mentoring an ABM Manager or similar direct report.
Xero Compensation & Benefits Highlights
-
Leave & Time Off Breadth — Paid time off is extensive in the U.S., including 21 days of annual leave, 10 wellbeing days, five “Xtra” days, three year‑end company holidays, and a paid volunteer day. Feedback suggests this structure provides meaningful flexibility for rest and personal needs.
-
Parental & Family Support — Primary caregivers receive 26 weeks fully paid leave and partners receive six weeks, with additional family‑forming support available. Feedback suggests this depth of caregiver support stands out within the package.
-
Wellbeing & Lifestyle Benefits — Employees have access to Modern Health coaching/counseling, Carrot fertility benefits, and an employer‑funded ThrivePass wellbeing allowance. Feedback suggests these offerings create a holistic wellbeing layer beyond standard medical coverage.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
Gallery
Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
