The Role
Lead end-to-end lifecycle strategy and execution across email, SMS, push, and in‑product messaging to activate, engage, retain, and grow subscription customers. Build and optimize automated flows, segmentation, A/B tests, and content that translates complex genomic science into clear consumer messaging. Partner cross‑functionally to track performance and scale data‑driven lifecycle programs.
Summary Generated by Built In
Sequencing is building the interface between humanity and its DNA.
Using clinical-grade whole genome sequencing, AI, and a rapidly expanding ecosystem of genomic applications, we help people better understand themselves, their health, and their future through their DNA.
The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform the human genome into a lifelong source of personalized guidance and build the trusted home for every genome on Earth.
As the world’s largest direct-to-consumer whole genome sequencing platform, Sequencing is helping define the future of AI-powered personalized health.
We’re a profitable, venture-backed, fully remote company building category-defining products that help people better understand themselves through their DNA.
As Senior Lifecycle Marketing Manager at Sequencing.com, you will own the end‑to‑end customer lifecycle across email, SMS, push, and in‑product messaging. You will design and run high‑impact programs that activate new customers, deepen engagement, and grow long‑term subscription value. You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to turn complex genomic and health insights into clear, motivating messages that help people get more value from their DNA every day.
- Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.
- Map and refine customer journeys and segmentation using real‑time data to trigger personalized communications.
- Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarity.
- Translate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiences.
- Build and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programs.
- Maintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalable.
- Use AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysis.
- Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly.
- Partner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences.
- Work closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey design.
- Monitor lifecycle performance and share regular updates and insights with Growth, Product, and Leadership.
- Ensure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segments.
- Identify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journey.
- Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programs.
- 5+ years in lifecycle, CRM, or retention marketing, ideally with a DTC subscription or SaaS focus.
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.
- Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.
- Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.
- Deep familiarity with experimentation and A/B testing across email and CRM channels.
- Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) with company matching
- Paid time off (PTO)
- Paid volunteer time off
- Fully remote work with home office stipend
- Parental bonding leave
- Clinical-grade whole genome sequencing for you and your family (private and confidential)
- Redefine how people understand themselves through their DNA
- Build category-defining products alongside scientists, engineers, and innovators
- Contribute to technology that will improve and extend millions of lives
- Shape one of the most important emerging categories in AI and healthcare
Sequencing Inc. is an equal opportunity employer. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Sequencing Inc. may use artificial intelligence (AI) or automated tools as part of the recruiting and hiring process, including for application screening and candidate evaluation. These tools may analyze information provided in your application materials or during the hiring process. Where required by applicable law, candidates may request a reasonable accommodation or an alternative selection process by contacting [email protected].
Skills Required
- 5+ years in lifecycle, CRM, or retention marketing
- Experience with DTC subscription or SaaS lifecycle marketing (ideal)
- Expert-level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar)
- Hands-on experience with Segment or a similar CDP
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral)
- Exceptional writing and editing skills with a portfolio of lifecycle or CRM campaigns
- Ability to translate technical or scientific content into approachable, benefit-focused language
- Strong analytical skills and experience using dashboards and simple analyses to drive decisions
- Deep familiarity with experimentation and A/B testing across email and CRM channels
- Comfortable using AI tools daily for ideation, drafting, QA, and analysis
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The Company
What We Do
Sequencing.com is a genomics platform that provides clinical-grade whole genome sequencing, at-home DNA kits, and free lifetime DNA data storage. The company offers an app/report marketplace, AI-enabled interpretation, and personalized health, wellness, and ancestry reports produced from WGS data, with emphasis on privacy and ongoing updates to drive actionable insights for prevention and personalized care.
