Senior Lifecycle Marketing Manager

We are monday.com, a global software company transforming how businesses run. Our product suite can adapt to the needs of diverse industries and use cases within one powerful platform, empowering ~245,000 customers worldwide to reimagine how work gets done, drive greater efficiency, and scale like never before.

With over 2,500 employees across the globe, we grow by prioritizing transparency and knowledge sharing. We care about the impact you make, not the hours you clock, so we encourage initiative, ownership, and fresh thinking. We back our people with flexible work, wellness and mental health support, and a work environment built on collaboration.

We're looking for a senior, strategic Lifecycle Marketing Manager to own expansion — identifying the right moments to grow accounts through upsell and cross-sell, and converting that potential into increased ACV. You'll sit within our Existing Businesses lifecycle pillar and focus exclusively on one mission: driving revenue growth from the customers we already have.

This is a high-visibility, senior role with a direct line to NRR. You'll work at the intersection of marketing, product, and sales — independently building the programs, signals, and journeys that help the right customers discover the right upgrade at exactly the right moment.

What You'll Own

• Upsell & cross-sell journeys — Design and execute lifecycle programs that guide paying users toward higher-tier plans, additional seats, AI add-ons, and complementary products, based on usage patterns and account signals.
• Segmentation & targeting — Build and maintain smart segments that identify expansion-ready accounts by combining behavioral signals (plan limit usage, engagement depth, feature adoption) with enrichment data (company size, industry, role, and firmographics) to tailor the expansion strategy to each user and account.
• Campaign execution across channels — Own multi-channel programs (email, in-app, push) tailored to different account types, sizes, and lifecycle stages within the paying base.
• Sales alignment & enablement — Define the handoff logic between automated lifecycle touchpoints and Sales-led expansion motions, especially for Mid-market and Enterprise accounts. This includes closing feedback loops with Sales, ensuring reps have the right messaging and context at the right moment, and continuously refining the handoff based on what's actually converting.
• Experimentation roadmap — Lead A/B testing across messaging, timing, offers, and segmentation to continuously improve expansion conversion rates.
• Performance analysis — Track and report on expansion-specific metrics (open opportunities, pipeline ARR, and won ARR) and translate findings into actionable iterations.
• AI-powered expansion — Leverage AI models and automation to sharpen targeting, personalize expansion touchpoints at scale, and build smarter processes that amplify your day-to-day impact.

Why This Role

• Direct, measurable impact on NRR — one of the company's most important growth levers.
• Work cross-functionally with brilliant teammates across product, data, ops, and sales.
• Operate with real ownership: you set the strategy, run the experiments, and own the outcomes.
• Join a team that moves fast, values data, and celebrates meaningful user impact.

Requirements

• 4+ years in Lifecycle Marketing, CRM, or Growth Marketing — ideally in a SaaS or subscription business with a sales-led growth motion, and a track record of operating independently at a senior level.
• Proven experience leading upsell, cross-sell, or expansion programs end-to-end, not just executing on someone else's strategy.
• Deep expertise in behavioral segmentation and lifecycle tooling (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud, or similar).
• Strong analytical mindset — you don't just partner with data teams, you come with hypotheses, define the measurement framework, and own the conclusions.
• Experience navigating both self-serve and sales-assisted motions, and the judgment to know when to automate vs. escalate.
• Comfortable working with AI tools and automation to build smarter, more scalable processes.
• A sharp, influential communicator — you can drive alignment across marketing, product, CS, and revenue leadership around a long-term expansion strategy.

What monday.com can offer you:

• Opportunity to join an innovative, proven company with big ambitions, competitive salary and benefits, bonus potential, and some roles are eligible to take part in the company equity incentive program
• A team that values transparency and collaboration while having fun while we work
• Monthly stipends for food, wellness, and commuter/remote work
• Fully dedicated learning and development team that provides opportunities for employees to grow, gain new skills, master AI tools, and participate in workshops
• Award winning work environment - named a "Best Place to Work" by Built In as well as "Great Place To Work" certified.
• We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding
• A global work environment with employees in New York, Tel Aviv, London, Sydney, São Paulo, Tokyo, and more