Senior Lifecycle Marketing Manager, Enterprise

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a Senior Lifecycle Marketing Manager, Enterprise, to help us drive ideation, strategy, and execution of our lifecycle campaigns to generate and accelerate sales pipeline and revenue.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: $147,000 - $203,500
    • Zone B: $138,000 - $190,500
    • Zone C: $129,000 - $178,500
  • Canada  (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
    • CAD 167,000 - 231,000

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Manager, Lifecycle Marketing

As a Senior Lifecycle Marketing Manager, Enterprise, you’ll …

• Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue
• Develop strategy and implement inbound marketing tactics to attract and engage target audiences while also planning and executing impactful events to enhance brand visibility and consideration 
• Implement best practices for segmentation and personalization to deliver relevant and timely communications to customers.
• Own the strategy, execution, and reporting of email marketing campaigns, both trigger and nurture, supporting Enterprise events, content, product adoption, evergreen or always-on campaigns, and more.
• Build reporting, analyze data and metrics, and share insights to assess campaign effectiveness and identify areas for improvement, leverage findings to continually improve and iterate
• Partner closely with members of the marketing, sales development and cross-functional teams including Product Management, Engineering, Operations, and Data Science to optimize our audience segmentation, refine customer journeys, run and measure experiments, and optimize lifecycle marketing tactics.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Requirements:

• 5+ years lifecycle marketing experience, including a proven track record of designing and executing successful lifecycle marketing strategies with measurable results within an Enterprise environment
• Experience and proven results in building customer journeys including prospecting, acquiring, retention, and growth for Enterprise customers.

You’ll thrive as a Senior Lifecycle Marketing Manager, Enterprise if you have:

• Expertise in customer segmentation, omnichannel strategies, A/B testing, marketing automation and martech solutions.
• Strong analytical skills: ability to interpret data, identify trends and provide actionable insights to advance initiatives and make recommendations
• Content marketing or copywriting experience; ability to develop engaging and personalized content targeting business customers and prospects.
• Excellent and proven project management and organizational skills, with an ability to balance and effectively prioritize numerous projects and initiatives.
• Are able to set clear objectives, measure impact, and regularly communicate progress and reporting to internal stakeholders and cross-functional partners. 
• Are no stranger to relationship management, and understand how to actively listen, distill, and optimize for inclusivity, objectivity, and empathy
• Have strong communication skills both online and in person
• Experience and comfort in working within Marketo, Iterable, and Salesforce. Bonus points if you have worked with POCUS. 
• Bachelor’s Degree

• We deeply understand we’re building and we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.