WHOOP

Senior Lead, International Brand Media

Reposted 13 Days Ago

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Hiring Remotely in Dublin, IRL

Remote or Hybrid

Senior level

Fitness • Hardware • Healthtech • Sports • Wearables

Power your performance with 24/7 data

The Role

The Senior Lead, International Brand Media will define media strategy, optimize campaigns, and collaborate cross-functionally to enhance brand awareness globally.

Summary Generated by Built In

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

We’re looking for a Senior Lead, International Brand Media to help scale awareness and affinity through impactful, data-driven brand media. As a Senior Lead in Brand Media, you will support WHOOP’s Brand Media team in launching, monitoring, and optimizing media campaigns. You’ll work cross-functionally with Creative, Analytics, Performance Media, and external media partners to ensure flawless execution and strong performance across channels.

This role reports to the Director of Brand Media and is an excellent opportunity for someone early in their media career who is eager to grow within a fast-paced, performance-driven environment.

This is a remote role based in Dublin, Ireland.

RESPONSIBILITIES:

Define WHOOP media strategy in key international markets to grow brand awareness and generate brand heat

Partner with regional market leads to support local marketing initiatives through high impact media strategies; key markets include UK/IE, DACH, GCC, and ANZ

Develop high value partnerships with relevant media platforms by market including OTT, Linear TV, Audio, OOH, and others

Foster strong cross-functional collaboration with global media team on planning and executing buys in programmatic and social media

Analyze consumer insights and media performance data to deliver market-specific, strategic recommendations

Recommend and deliver relevant media KPIs by market, partnering with the global media team and analytics to inform approach

Partner with stakeholders in analytics, creative, sports & talent, wholesale marketing, and others to deliver cohesive WHOOP brand marketing strategy

QUALIFICATIONS:

7+ years of experience in media, marketing, or agency environments

Proven experience leading impactful, global media strategies

Strong understanding of media analytics and KPIs

Demonstrated ability to influence and align cross-functional stakeholders

Clear communicator with the ability to distill complex media concepts into digestible reporting

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

What the Team is Saying

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The Company

HQ: Boston, MA

500 Employees

Year Founded: 2012

What We Do

At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.

Why Work With Us

At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values. 