Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Airbnb Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and supporting direct traffic to the site. We’re seeking a senior leader to oversee and develop the international Icons roadmap and support a Global Communications team that is developing year-round campaigns to insert Airbnb into a wide range of pop culture conversations.
This role will proactively oversee and manage the international division for Airbnb Icons and Regional Consumer Communications campaigns that keep Airbnb front of mind, stimulate word-of-mouth and drive positive sentiment for the brand. This Senior Lead will be a member of the Global Entertainment & Consumer Communications team, and work closely with the North America sub-team as well as the international sub-team based around the world.
- Oversees the international division for Icons, working closely with Regional Leads in EMEA, APAC, LATAM and China to deliver the Icons roadmap.
- Collaborate and coordinate with global pillar leads within the Entertainment & Consumer Communications team to oversee and maintain the health of the international roadmap.
- Oversees external agency infrastructure that supports Icons in EMEA, APAC and LATAM
- Cascades regular updates to Senior Communications leadership, ensuring leadership is aware, tracking and budgeting for the International Icons pipeline and Regional communication team activities
- Oversees international operations for Icons and supports Local Consumer Campaigns to ensure that the international team can execute flawlessly, and help remove any blockers at the HQ level.
- Act as a connective tissue between Global Consumer & Entertainment team and regional teams for all international consumer campaigns across Icons, Celebrity Hosting and Local Consumer Campaigns.
- Partners closely with Channel Communications including social, influencer and creative leads to ensure the international team is adequately resourced to execute their roadmaps.
- Develops and manages budget trackers for global operations, working closely with Legal, FP&A and Marketing to streamline processes, identify and remove blockers.
- Proactively develop solutions, find efficiencies and improve processes across the international team.
- Ability to manage key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.
- Synthesize multiple diverse perspectives into actionable solutions and next steps.
- Work effectively within a high-performing international team with evolving priorities and rapidly changing timelines.
- 12+ years professional experience in Global or International Consumer Communications and/or Global Brand Marketing and/or Brand Partnerships
- Extensive experience working with international teams, based outside of North America
- Empathetic team leader with experience leading international teams and managing multiple direct reports
- Flexible working hours to accommodate key meetings in international time zones and ability to travel to HQ.
- A passion for pop culture, travel and trends
- Excellent communication, interpersonal, writing skills and attention to detail
- Ability to zoom out, see the bigger picture and also dive into the details when required
- Proficient at Google Workplace, Keynote and Excel
- Experience working with and managing multiple senior stakeholders on cross-functional projects
- Proactive self-starter with a proven track record of taking initiative
- The ideal candidate is proactive, engaged, and solution-oriented
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
What We Do
Airbnb is a community based on connection and belonging—a community that was born in 2008 when two hosts welcomed three guests to their San Francisco home, and has since grown to 4 million hosts who have welcomed over 800 million guest arrivals to about 100,000 cities in almost every country and region across the globe. Hosts on Airbnb are everyday people who share their worlds to provide guests with the feeling of connection and being at home. At Airbnb, we believe that hosts, guests and the communities where we operate are all stakeholders we have a responsibility to serve, and that by serving them alongside our employees and investors, we will build an enduringly successful company.
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