Senior Key Account Manager Consumer

Reposted 2 Days Ago
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Parets del Vallès, Barcelona, Cataluña, ESP
In-Office
Senior level
Other • Automation • Manufacturing
The Role
Lead and grow key retail accounts by defining annual customer plans, negotiating commercial agreements, launching and activating products, coordinating trade marketing and promotions, forecasting sales, managing P&L and KPIs, and building senior relationships to identify and capture growth opportunities.
Summary Generated by Built In

Working at Freudenberg: We will wow your world!

Responsibilities:

  • Develop and grow the customer portfolio, leading the overall strategy across Distribution, Sales, Key Account Management, and Category Management.

  • Define and execute the annual customer plan, maximizing category potential and ensuring optimal implementation of the international core range and NPD.

  • Lead annual negotiations and commercial agreements, ensuring flawless execution of trading conditions and profitable outcomes.

  • Drive the listing and activation of new products, securing their inclusion and visibility within each customer’s assortment strategy.

  • Design and coordinate promotional plans and marketing execution, ensuring excellence in Trade Marketing and in-store implementation.

  • Own monthly sales forecasting, ensuring accuracy, budget control, and effective management of investments.

  • Build strategic, senior‑level relationships with key customers, acting as the main interface and coordinating with all relevant internal divisions.

  • Identify growth opportunities (white spots) and lead the effective onboarding of new strategic clients.

Qualifications:

  • University degree, ideally in Business, Marketing, Economics, or related fields.

  • 3–5 years of experience in FMCG Key Account Management, with a proven track record in managing and growing major retail accounts.

  • Strong knowledge of key accounts, customer dynamics, and competitive landscape, with the ability to translate insights into actionable strategies.

  • Solid understanding of end‑to‑end sales processes, including the interaction with Marketing, Finance, Logistics, and other core functions.

  • Full command of client P&L management, with the ability to activate sales levers and drive profitable growth.

  • Strong grasp of key financial KPIs, enabling data‑driven decision‑making and strategic planning.

  • Excellent communication, negotiation and influencing skills, with the capability to manage change, mediate conflicts, and accelerate decision-making.

  • Analytical, strategic mindset, with the ability to work both independently and collaboratively within cross‑functional teams.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions Iberica S.L.U.
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The Company
HQ: Weinheim
17,448 Employees

What We Do

Freudenberg is a global technology group that strengthens its customers and society long-term through forward-looking innovations. Together with its partners, customers and research institutions, the Freudenberg Group develops leading-edge technologies and excellent products and services for about 40 markets and for thousands of applications: seals, vibration control components, technical textiles, filters, specialty chemicals, medical products and the most modern cleaning products. Strength of innovation, strong customer orientation, diversity, and team spirit are the cornerstones of the Group. The 170-year-old company holds strong to its core values: a commitment to excellence, reliability and pro-active, responsible action. In 2022, the Freudenberg Group employed more than 51,000 people in some 60 countries worldwide and generated sales of more than €11.7 billion. Learn more about us and visit our digital home at freudenberg.com and read the stories that make us Freudenberg.​ Visit and follow us at www.freudenberg.com https://www.instagram.com/freudenberg.group/ www.youtube.com/FreudenbergGroup www.facebook.com/freudenberggroup *** Netiquette *** We look forward to receiving your comments and posts. On behalf of all users, we ask for constructive contributions, mutual respect, courtesy and tolerance. All contributions will be checked and we reserve the right to delete contributions. This applies in particular to unlawful content, incorrect statements, advertising for third parties, spam or slander. In addition, we reserve the right to remove comments that are otherwise inappropriate or incorrect. Contributions made by external users do not necessarily reflect Freudenberg’s opinion. Please find our data protect information here: https://www.freudenberg.com/fileadmin/downloads/english/2020-11_DataProtectionInformation_SocialMedia_EN.pdf

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