(Senior) International Marketing Manager (m/f/d)

GoLighter is scaling rapidly across Sweden, Denmark, and Finland. We are looking for a dedicated, hands-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team.

You will take end-to-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi-channel product rollouts. This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset.

Your tasks would be...

• Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland

• Independently build, launch, manage, and optimize Google Ads and Meta campaigns

• Own the operational execution and performance of SEA and Paid Social activities

• Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track

• Develop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline

• Identify untapped growth opportunities, channels, audiences, and campaign approaches

• Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance

• Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance

• Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures

• Plan and launch TV and out-of-home campaigns across the Nordic markets

• Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes

• Coordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpoints

• Build scalable marketing processes, guidelines, and structures for the Nordic region

You will fit well, when you …

• You have 3 to 5 years of proven experience in fast-scaling digital marketing roles

• You have worked in e-commerce, digital health, D2C, subscription-based businesses, or similarly fast-paced environments

• You have direct experience scaling marketing campaigns in Sweden, Denmark, and Finland

• You understand Nordic market dynamics, regional differences, and local customer behavior

• You have strong hands-on expertise in SEA and Paid Social, particularly Google Ads and Meta

• You are comfortable working directly within advertising platforms and managing campaigns independently

• You have experience planning and executing TV marketing campaigns

• You have successfully managed external agencies with a clear focus on measurable commercial results

• You can develop strategic expansion plans while remaining deeply involved in operational execution

• You have a highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIs

• You take ownership of business outcomes rather than focusing only on individual tasks

• You proactively create briefs, processes, and solutions instead of waiting for detailed instructions

• You enjoy building new markets, testing new ideas, and working in a fast-paced environment

• You are fluent in English

• Professional proficiency in Swedish, Danish, or Finnish is a strong advantage

Important: Official correspondence regarding job applications will always come from an @wellsterhealth.com email address.