Job Description:
The Senior Integrated Planner plays a key role in shaping media strategies that drive business growth and brand impact. This position is responsible for developing and executing integrated media plans that combine digital, traditional, and emerging media channels to achieve client objectives.
Job Description:
Role Purpose & Career Growth
This position offers opportunities for leadership, professional development, and exposure to high-level strategic planning. The Senior Integrated Planner will collaborate with internal teams, clients, and external partners to deliver best-in-class work, while also mentoring junior planners to enhance the team’s capabilities.
Job Description
- Develops and leads integrated media strategies that align with client business objectives, combining digital, offline, and emerging media channels.
- Serves as the key strategic partner for clients, understanding their goals, challenges, and market landscape to provide data-driven solutions.
- Leads campaign planning, execution, and optimization across multiple media platforms, ensuring effectiveness and efficiency.
- Oversees performance analysis, identifying insights to optimize campaigns and drive continuous improvement.
- Manages stakeholder relationships, acting as the main point of contact for clients, internal teams, and media vendors.
- Identifies and implements new trends, innovations, and technologies to enhance media effectiveness.
- Develops and presents strategic proposals and post-campaign reports with actionable insights.
- Works closely with creative, data, and technology teams to develop and refine integrated marketing solutions.
- Supports revenue growth initiatives, including media forecasting, budget allocation, and resource management.
- Leads knowledge-sharing and training for junior planners to enhance team capabilities.
Requirements
Experience & Skills
- 3+ years of experience in media planning, preferably in an agency setting.
- Strong knowledge of both digital and traditional media (SEM, Social, Display, TV, OOH, Print, etc.).
- Experience in audience research, consumer insights, and data-driven decision-making.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel) and media planning tools.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience working with cross-functional teams and managing client relationships.
Preferred Qualifications
- Certification in Google Ads, Meta, or other digital platforms is a plus.
- Experience with programmatic buying, tracking platforms, and attribution models is an advantage.
- Leadership experience in mentoring or managing junior team members
Location:
Ho Chi Minh CityBrand:
Dentsu XTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Skills Required
- 3+ years of experience in media planning, preferably in an agency setting
- Strong knowledge of digital and traditional media, including SEM, social, display, TV, OOH, and print
- Experience in audience research, consumer insights, and data-driven decision-making
- Proficiency in Microsoft Office Suite, including PowerPoint and Excel, and media planning tools
- Strong analytical skills with the ability to translate data into actionable insights
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Experience working with cross-functional teams and managing client relationships
- Certification in Google Ads, Meta, or other digital platforms
- Experience with programmatic buying, tracking platforms, and attribution models
- Leadership experience mentoring or managing junior team members
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
