Job Description:
The Senior Integrated Planner plays a key role in shaping media strategies that drive business growth and brand impact. This position is responsible for developing and executing integrated media plans that combine digital, traditional, and emerging media channels to achieve client objectives.
Job Description:
Role Purpose & Career Growth
This position offers opportunities for leadership, professional development, and exposure to high-level strategic planning. The Senior Integrated Planner will collaborate with internal teams, clients, and external partners to deliver best-in-class work, while also mentoring junior planners to enhance the team’s capabilities.
Job Description
- Develops and leads integrated media strategies that align with client business objectives, combining digital, offline, and emerging media channels.
- Serves as the key strategic partner for clients, understanding their goals, challenges, and market landscape to provide data-driven solutions.
- Leads campaign planning, execution, and optimization across multiple media platforms, ensuring effectiveness and efficiency.
- Oversees performance analysis, identifying insights to optimize campaigns and drive continuous improvement.
- Manages stakeholder relationships, acting as the main point of contact for clients, internal teams, and media vendors.
- Identifies and implements new trends, innovations, and technologies to enhance media effectiveness.
- Develops and presents strategic proposals and post-campaign reports with actionable insights.
- Works closely with creative, data, and technology teams to develop and refine integrated marketing solutions.
- Supports revenue growth initiatives, including media forecasting, budget allocation, and resource management.
- Leads knowledge-sharing and training for junior planners to enhance team capabilities.
Requirements
Experience & Skills
- 3+ years of experience in media planning, preferably in an agency setting.
- Strong knowledge of both digital and traditional media (SEM, Social, Display, TV, OOH, Print, etc.).
- Experience in audience research, consumer insights, and data-driven decision-making.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel) and media planning tools.
- Strong analytical skills with the ability to translate data into actionable insights.
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience working with cross-functional teams and managing client relationships.
Preferred Qualifications
- Certification in Google Ads, Meta, or other digital platforms is a plus.
- Experience with programmatic buying, tracking platforms, and attribution models is an advantage.
- Leadership experience in mentoring or managing junior team members
Location:
Ho Chi Minh CityBrand:
Dentsu XTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Skills Required
- 3+ years of experience in media planning, preferably in an agency setting
- Strong knowledge of digital and traditional media, including SEM, social, display, TV, OOH, and print
- Experience in audience research and consumer insights
- Data-driven decision-making experience
- Proficiency in Microsoft Office Suite, including PowerPoint and Excel
- Experience with media planning tools
- Strong analytical skills and ability to translate data into actionable insights
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Experience working with cross-functional teams and managing client relationships
- Certification in Google Ads, Meta, or other digital platforms
- Experience with programmatic buying, tracking platforms, and attribution models
- Leadership experience mentoring or managing junior team members
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
