Chewy is looking for a consumer-centric, data-savvy Senior Integrated Marketing Manager to join our team in Boston, MA, or Plantation, FL. This role will lead marketing campaign optimization for our Integrated Marketing team, supporting our Dog and Cat retail businesses. We are looking for a productive individual with outstanding relationship-building and problem-solving skills. This role requires a critical thinker and effective communicator, with a marketing background that uses channel and customer data to drive strategy and inform creative approach across paid and owned channels. The ideal candidate will be a data-driven marketing professional who can flex between strategic and executional initiatives and work collaboratively to deliver results. Among other projects, you will translate channel, category, and consumer insights into marketing recommendations, identify activities with the greatest customer impact, and partner with channel leads on standard processes. This role will be responsible for evaluating the success of retail marketing initiatives and tests for our Dog and Cat business (consumables, hard goods, and private brands) to find opportunities, ensure strategies are working, and adjust plans to deliver against our growth agenda. Successful candidates should be customer-obsessed, comfortable with ambiguity, and bring analytical expertise to deliver results in a fast-paced, dynamic business environment.
What You'll Do:
- Establish and lead monthly reporting on retail marketing campaigns, with an emphasis on customer behavior and business results.
- Use data and insights to think strategically and creatively to develop opportunities to support category goals, evaluating both on-site and off-site marketing support.
- Partner with marketing channel teams (PLA, Social, Direct Mail, etc.) to conduct performance analysis of retail marketing initiatives, driving accountability, monitoring key performance indicators, and providing recommendations on optimizations to drive customer acquisition and retention.
- Work with marketing analytics teams to develop or refine dashboards that connect inputs (e.g., sessions, engagement, site journey, audiences) to business impact (e.g., customer acquisition).
- Develop and coordinate marketing tests to continually pressure test assumptions and inform channel, funnel, audience, and messaging direction for key categories.
- Collaborate with merchants to understand category dynamics and priorities, participating in weekly business reviews for at least one category.
- Build processes to ensure collaboration with partners and smooth execution across functions, including channel teams, finance, analytics, media, private brands, and merchandising.
- Report and present performance results to partners/leadership, summarizing findings, delivering overall recommendations to drive category priorities and customer acquisition and retention.
- Adapt and support additional critical initiatives as needed.
What You'll Need:
- 6+ years' marketing experience
- Proven track record in analyzing business performance and determining the impact of marketing efforts, tying data to back business objectives, and making strategic recommendations
- Background in e-commerce is a major advantage.
- Demonstrated critical thinking and problem-solving mentality to successfully work with cross-functional teams to deliver results.
- Comfortable managing multiple projects in a fast-paced, self-starter environment
- Experience working with multiple marketing channels and understanding of important metrics (Paid and Organic);
- Strong verbal and written communication skills, in addition to project management skills
- Hands-on data expert with experience pulling, manipulating, and self-serving data analysis (e.g., Excel), Tableau, and/or SQL experience a plus.
- Passion for innovation, ever-changing digital landscape, and life-long learning
- Bachelor's degree, MBA preferred
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Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
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We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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