Senior Integrated Marketing Lead

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App is seeking a strategic, dynamic, and action-oriented Senior Integrated Marketing Lead to drive the next phase of growth for our Commerce business (Afterpay + Cash App Pay). This role will define and execute integrated marketing strategies that bring our commerce solutions to life - connecting our brand, products, and retail partners in ways that deepen engagement, strengthen our value proposition, and accelerate adoption.
The ideal candidate brings a wealth of experience working with commercial retailers and blends creativity with commercial acumen. They thrive in fast-paced, cross-functional environments, have excellent communication and presentation skills, and possess a proven ability to turn insights into breakthrough campaigns that drive measurable business results. They will also oversee campaign budgeting and investment planning across channels, ensuring resources are allocated strategically to drive measurable brand and business outcomes.
Success in this role will be defined by measurable growth in adoption and usage of Cash App's commerce products and a strengthened brand presence across key retail moments.
Key Responsibilities
Strategic Leadership

• Define and oversee the integrated marketing vision for Afterpay in the U.S., ensuring alignment with Afterpay's brand direction and Cash App's commerce growth priorities.
• Lead cross-functional go-to-market planning across Creative, Product, Data Science, and Communications to deliver cohesive, insight-driven campaigns.
• Own end-to-end marketing investment planning and budget allocation for Commerce campaigns - partnering with Channel, Brand Media, and Finance teams to ensure efficient and impactful spend across paid, owned, and earned channels.
• Build and mentor a high-performing integrated marketing team focused on excellence in execution and measurable outcomes.

Campaign & Partner Marketing

• Design and scale integrated campaigns that drive awareness, consideration, and adoption of Cash App's commerce solutions (Pay Now and Pay Later).
• Collaborate with Partner Marketing, Creative, and B2B/B2C channel teams - as well as brand partners - to co-create activations that amplify both Cash App and partner value during key retail moments and product launches.
• Manage campaign budgets and oversee channel allocations - balancing upper-funnel brand efforts with performance-driven activations to optimize ROI.
• Translate complex product capabilities into compelling, customer-centric narratives that inspire action and strengthen brand affinity.

Insights & Optimization

• Partner with Customer Insights and Data Science to translate customer and market insights into actionable strategies.
• Develop and implement marketing measurement frameworks to evaluate brand health, campaign performance, and ROI - continuously optimizing for impact
• Champion brand consistency and elevate the look, feel, and experience of Afterpay across all consumer touchpoints.
• Use insights to inform future investment strategies, ensuring budgets are aligned to performance learnings and business goals.
• Partner with Creative and external agencies to build campaign platforms, assets and evergreen content

You Have

• 12+ years of progressive experience in integrated marketing, brand strategy, or product marketing - ideally within technology, retail, or financial services sectors.
• At least 5+ years of direct integrated marketing experience including budget ownership and cross-channel investment planning.
• Proven track record of leading large-scale, cross-functional marketing initiatives that deliver measurable growth.
• Strong analytical mindset with the ability to analyze data and uncover and translate insights into strategic and creative direction.
• Exceptional communicator and storyteller capable of influencing across all levels of the organization- able to synthesize a complex situation into a concise plan
• Financially disciplined and data-driven leader with experience managing multi-million-dollar campaign budgets and optimizing spend for ROI.
• A collaborative, entrepreneurial leader who is accountable, proactive, solution-oriented, thrives in dynamic environments and inspires teams to deliver excellence.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$198,000 - $297,000 USD
Zone B:
$198,000 - $297,000 USD
Zone C:
$198,000 - $297,000 USD
Zone D:
$198,000 - $297,000 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.