United Petroleum Transports | Florida Rock & Tank Lines
Senior Instructional Designer & Learning Consultant
Location: Corporate Office – 100% On-Site – Downtown - Oklahoma City, OK
Department: Organizational Development
Reports To: Senior Manager of Organizational Development
Travel: Up to 25%
FLSA: Exempt
Do you enjoy taking a vague and incomplete training request, digging into what is really going on, and determining the solution that will actually work?
A request comes in. The details are thin and the real problem is not obvious yet. Some people wait to be told what to do step by step to build. You start moving—figuring out who to talk to, what to ask, what to observe, and what the work actually requires. Then you own it from there!
If that sounds like you, keep reading.
UPT and FRTL are building our Organizational Development function from the ground up, and we need a senior instructional designer who can proactively step in, think independently, consult across the organization, and own the work from the first conversation to the results. Most days you will not receive a polished brief. You will receive a document, a system update, or a request that says, "We need training on this." Your job is to figure out what is actually needed. We can teach you our business, systems, and culture. You bring the instructional design expertise.
What this role is: a senior-level, consultative instructional design role. You own the whole project: figuring out what is really needed, recommending the solution, building it well, and knowing whether it worked.
What this role is not: an order-taking or content-creator role. If your instinct is to take what you are handed and make it look polished in Rise, this is not the right fit. It is also not an administrative, training coordination, graphic design, teacher or technical writing role.
You will be handed a problem, not a plan.
A request comes from a leader, a safety concern, an operational change, or a new system. It may arrive as a document, a messy deck, a hallway conversation, or one sentence in an email. What happens next is yours to determine. Nobody here will hand you a scope, a task list, or a set of next steps—that is the expertise you bring.
You are accountable for:
- Owning projects end to end across safety, compliance, operations, onboarding, leadership development, and enterprise initiatives—from the first conversation through what happens after launch.
- Consulting across the organization. Much of what you need is not written down. It lives with drivers, technicians, dispatchers, supervisors, and leaders, and you are the one who goes and gets it.
- Identifying the real problem and recommending the right solution—including when that solution is not training—and being able to explain what led you there.
- Deciding what gets built, in what modality, and why: eLearning, video, instructor-led, blended, job aids, facilitator materials, performance support, or practice. You match the solution to the audience and the work, not to your favorite tool.
- Producing accurate, accessible, professional work along with everything that surrounds it, then getting it into people's hands and making sure it lands.
- Proving whether it worked, in terms the business recognizes, and going back to improve it.
- Researching—what already exists internally, what good looks like elsewhere, and where AI makes you faster without making the work generic.
- Managing multiple projects, stakeholders, and timelines at once, and keeping people informed without being asked in a fast-paced environment.
- Helping build the standards, templates, and practices of a growing OD function.
- You lead with curiosity. "I don't know" is not an answer—it tells you what to research, who to observe, and who to talk to next.
- You can hear a stakeholder say, "I need training" and still hear the business problem underneath. You know the difference between what someone asks for and what analysis shows they need.
- You operate well when the path is not fully defined, and you bring innovation, ideas that elevate the request rather than reproducing what was handed to you – add value!
- You challenge assumptions respectfully, consult comfortably at every level from frontline to senior leadership, and when you make a recommendation, you can explain why.
- You have a repeatable way of working through a project, and you know when to adapt to it. A process guides your thinking—it does not replace it.
Experience. Three plus years of progressive instructional design experience end to end is required.
Demonstrated capability in:
- Performance consulting: getting to the real problem before proposing a solution, and having the judgment and confidence to say, "training is not the answer" and recommend what is.
- Instructional design and adult learning theory applied in real projects. Be prepared to walk us through where you used it, why, and what it changed about the solution — not to define it for us.
- A structured design methodology you have used to lead projects from analysis through evaluation. We do not care which one. We care that you can explain why you chose it for a given project, how you applied it, what the analysis told you, and how that changed the solution.
- Designing and developing multiple modalities: eLearning, video, instructor-led and facilitator materials, job aids, and performance support.
- Accessibility-aware design (ADA/WCAG) and visual design fundamentals: layout, typography, readability, and consistency.
- Consulting and facilitation with SMEs, leaders, and end users; strong writing and attention to detail; managing projects with limited oversight.
- Modern authoring, multimedia, LMS, and AI-enabled tools. Our current stack includes Articulate 360, Adobe Premiere, Screen Pal, Menti Meter, Paycom Learning, and JJ Keller. Experience with these is valuable, but we care more about your ability to learn technology quickly and choose the right tool for the solution.
Preferred. A bachelor's degree in instructional design, education, organizational development, or a related field (equivalent demonstrated experience considered). Experience supporting transportation, safety, compliance, logistics, manufacturing, field operations, or another frontline or regulated workforce.
A portfolio is required—and we are interested in far more than screenshots of polished courses. Bring one end-to-end instructional design project that shows:
- The needs or performance analysis.
- The project scope or scope of work.
- The learning or performance solution you recommended, and why.
- Supporting design and evaluation materials.
- The finished product.
Be prepared to walk us through it: What did the customer initially ask for? What problem did you uncover, and who did you talk to? Did your analysis change the request? What did you personally own versus what came through collaboration? How did you evaluate success?
We want to see the finished work. We also want to see the thinking that created it.
We are a small OD team building our foundation, so everyone contributes. When our Learning Systems & Operations Specialist is unavailable, you will provide basic backup support for our Paycom and JJ Keller learning systems, respond to requests in the Learning inbox, and facilitate New Employee Orientation as needed. Your primary responsibility remains instructional design, but being part of a small team means being willing to step in.
The duties, responsibilities, and requirements described above are intended to represent the general nature and level of work performed in this position. They are not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Additional duties may be assigned, and responsibilities may change based on business needs.
- Complete the full application through the HR posting.
- Complete the Predictive Index Behavioral and Cognitive Assessment sent by separate email (two questions, under five minutes). Please check your Spam/Junk folder. Completion is required to be considered.
- Submit your portfolio project or link described previously. Applications without an end-to-end project, including the analysis and an eLearning course using rapid authoring ware will not move forward.
Candidates selected to move forward will:
- Participate in an introductory pre-screen call (15-20 minutes)
- An in-person interview with the hiring manager (one hour)
- If selected to move on, an in person or video call with the team (30 minutes)
- At this stage it would include your portfolio walk-through, and a walk-through of your end-to-end course design
Work Authorization: Applicants must be legally authorized to work in the United States. UPT/FRTL is unable to provide employment visa sponsorship for this position now or in the future.
Relocation: Relocation assistance is not available for this position.
Equal Employment Opportunity: UPT/FRTL is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.
You like solving problems more than building courses. You enjoy finding the answer when it is not obvious. You want stakeholders to see Learning & Organizational Development as a strategic business partner, not an order-taking department. And when someone asks you to build a course, your first thought is:
"Before I build anything, I need to understand the problem."
If that sounds like the way you already work, we want to hear from you.
This is a fast-paced role for someone who is innovative, enjoys solving problems, balancing multiple priorities, and working closely with people across the organization.
Your day may begin by reviewing new requests, project updates, and messages from leaders, subject-matter experts, and team members. A request could involve a safety concern, operational change, compliance need, new system, onboarding topic, or leadership-development initiative. The initial request may be incomplete, so you will ask questions, gather information, and determine what support will make the greatest difference.
Throughout the day, you will balance several projects at different stages. You may meet with drivers, dispatchers, technicians, supervisors, and leaders to understand the work and identify what is needed. You may facilitate a working session with subject-matter experts, provide a project update to a stakeholder, review content for accuracy, or make decisions about the best format for a learning solution.
You will communicate often and clearly. This includes setting expectations, sharing progress updates, following up on open items, clarifying decisions, and keeping projects moving when timelines or priorities change. Strong collaboration and consistent communication are essential because much of the work depends on input from people across the business.
There is also focused design and development time. You may create eLearning, videos, facilitator materials, job aids, practice activities, or other performance-support tools. You will manage details while keeping the larger business goal in view, ensuring materials are accurate, professional, accessible, and practical for the audience.
After launch, you will follow up to understand whether the solution is working. You will gather feedback, review results, and improve the work when needed. As part of a growing Organizational Development team, you will also help build templates, standards, and ways of working that support the organization over time.
Based on Organization Context, this work supports the company’s commitment to safe, reliable fuel transportation, exceptional customer service, and the success of professional drivers across the country.
You will enjoy this role if you like:
- Solving real business problems rather than simply building requested content.
- Managing a variety of projects across safety, operations, compliance, onboarding, and leadership development.
- Working closely with team members, drivers, dispatchers, technicians, supervisors, subject-matter experts, and leaders.
- Moving between collaborative meetings, stakeholder updates, focused design work, and project coordination throughout the day.
- Taking ownership of a project from the first conversation through launch, follow-up, and improvement.
- Communicating clearly, keeping people informed, and helping projects move forward in a fast-paced environment.
- Using sound judgment to recommend the right solution, whether that is eLearning, video, facilitator-led learning, job aids, performance support, or a non-training solution.
- Helping build standards, tools, and ways of working for a growing Organizational Development team.
This role is well suited to someone who is curious, organized, comfortable working independently, and energized by collaboration, variety, and meaningful project work.
Skills Required
- Three or more years of progressive, end-to-end instructional design experience
- Performance consulting experience, including identifying the underlying problem and determining when training is not the appropriate solution
- Applied instructional design and adult learning theory experience
- Experience using a structured design methodology from analysis through evaluation
- Experience designing and developing eLearning, video, instructor-led training, facilitator materials, job aids, and performance support
- Accessibility-aware design experience using ADA and WCAG principles
- Visual design fundamentals, including layout, typography, readability, and consistency
- Consulting and facilitation experience with subject-matter experts, leaders, and end users
- Strong writing, attention to detail, and ability to manage projects with limited oversight
- Experience with modern authoring, multimedia, LMS, and AI-enabled tools
- Portfolio demonstrating an end-to-end instructional design project, including analysis, scope, solution rationale, evaluation materials, and finished work
- Bachelor's degree in instructional design, education, organizational development, or a related field; equivalent experience considered
- Experience supporting transportation, safety, compliance, logistics, manufacturing, field operations, or another frontline or regulated workforce
- Legal authorization to work in the United States
What We Do
United Petroleum Transports (UPT) is a leading bulk tank truck carrier in North America, founded in 1966. The company specializes in the safe and reliable transport of motor fuels, aviation fuels, and chemicals, serving large oil companies, airports, and petroleum marketers. Utilizing a fleet of trucks and trailers, UPT provides essential transportation services to the energy and chemical markets throughout the continental United States.
