We’re looking for a Senior Instructional Designer (contract) to lead the design and creation of Hootsuite Academy education assets, aligning the team’s production output with broader business and content goals. You will work closely with internal stakeholders and Subject Matter Experts across the business to ensure the content created supports long term customer success. This is a hybrid role and is open to applicants located within commuting distance of Toronto. In this role, you will report to the Senior Manager, Online Education. The role is a contract, with an intended duration of up to 12 months.
WHAT YOU’LL DO:
- Create online education roadmap and course curricula using rigorous Instructional Design methodology
- Work closely with the Academy Team to create customer-facing training assets, including (but not limited to) video scripts, content outlines, e-learning assets, articles, PPT decks, webinars, etc.
- Implement Academy’s Pedagogical, Assessment and Editorial standards; continue to monitor and elevate standards as required
- Build and leverage an extensive network of internal and external Subject Matter Experts to inform and create industry leading, high-value educational content
- Support other internal teams creating customer-facing education content by sharing instructional design expertise, ensuring harmonization with existing Academy content, and increasing uptake by leveraging content across Academy platforms
- Drive and support the development of scalable, rigorous learning assessments to reliably and fairly measure learning outcomes.
- Undertake in-person Needs Analyses with Hootsuite customer Accounts, to surface pain points, goals, and audience characteristics in order to create custom curricula and bespoke content that addresses customer needs.
- Provide final sign off and approval of all assets created by the Online Education team
- In consultation with Senior Manager, Online Education, regularly pull actionable metrics and develop corrective (or amplifying) tactics
- Perform other related duties as assigned
WHAT YOU’LL NEED:
- Considerable experience demonstrated instructional design experience; preferably with a focus on online education.
- Strong understanding of the social media landscape - in particular, professional and business uses of social media.
- Bachelors’ degree, or equivalent, and Instructional Design Certificate
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
- Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
- Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess the importance of tasks and decisions
- Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
- Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects
WHO YOU ARE:
- Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
- Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
- Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
- Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
- Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
- Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
- Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
- Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.
In all we do, our six guiding principles light the way:
Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp
One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
#LI-EM
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What We Do
Hootsuite has been on the pulse of how people use social media for over a decade. As the global leader and world’s first social media management platform, we put social to work in every corner of every organization, from the smallest business to the largest enterprise. We are committed to helping customers harness the power of social media to ignite their brand and business. How? Over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. Through our deep expertise in social media management, social insights, employee advocacy, and social customer care, we empower organizations to strategically grow their brands, businesses, and customer relationships – while guiding them through the wild world of social media. Put simply, we help our customers with: Social media marketing: Create, schedule, publish, and manage content and ad campaigns across social networks from a single dashboard. We help maximize the impact of social marketing by providing real-time insights, so customers can focus on other areas of their business. Social care: By combining the power of conversational AI with the human touch of our customers’ team(s), our customer messaging platform delivers exceptional customer experiences at scale. Social customer care: We help our customers meet their customers where they are at. Using Hootsuite, businesses can view and manage all of their customer conversations in one dashboard, providing service that’s seamless and personal.
Why Work With Us
As the creators of social media management, Hootsuite has been on the pulse of this dynamic and ever-changing space since our inception. Working at Hootsuite means being at the forefront of social innovation, tapping into courageous creativity to guide customers through the wild world of social, and helping to define what it means to ‘be social.’
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