The Role
Lead strategic user growth initiatives in the UAE for OKX by utilizing insights and partnerships to enhance user engagement and loyalty in crypto trading.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity What You’ll Be Doing What We Look For In You
We’re looking for a strategic operator to lead one of OKX’s key user growth initiatives in the UAE.
This role combines insights, strategy, and partnership development to strengthen engagement and retention among high-value user segments. You’ll translate data and market understanding into clear actions that deepen user relationships, improve trading activity, and enhance overall platform loyalty.
- Program Strategy: Design and evolve the UAE user-growth framework for priority segments, focusing on value, experience, and long-term engagement.
- Insights & Analysis: Generate deep user and market insights using behavioral data, trading metrics, and feedback loops. Identify growth levers and retention opportunities.
- Performance Planning: Define objectives, success metrics, and experiments that improve lifetime value and trading activity within your segment.
- Partnership Development: Build strategic collaborations with ecosystem players — from financial partners to trading groups - that expand reach and user value.
- Cross-Functional Collaboration: Work closely with Product, BD, Marketing, and Data teams to execute initiatives that drive measurable business outcomes.
- Governance & Reporting: Maintain clear visibility on performance metrics, report progress, and recommend program optimizations grounded in data.
- 6–10 years of experience in growth, product marketing, or user strategy roles in fintech, crypto, or trading platforms.
- Strong analytical foundation; fluent in using data to shape business strategy.
- Track record of designing and scaling user-centric programs or initiatives.
- Exceptional communication and stakeholder-management skills.
- Strategic thinker who enjoys building structure, insights, and partnerships that deliver measurable results.
- Fluent in English; Arabic a strong plus.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
#LI-AZ1 #LI-HYBRID
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Top Skills
Data Analysis
Product Marketing
User Strategy
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
