*States Not Eligible: AK, AR, DE, KS, MS, ND, SD, WYWhat You Get To Do Every Day:
Scale Reach and Acquisition: Lead the strategy for TV, audio, and direct mail. You will introduce The RealReal to new audiences while ensuring these channels drive measurable customer growth.
Budget and Performance Management: Manage the high-impact media budget and provide accurate forecasting. You will be responsible for balancing broad brand visibility with strict CPA and ROI requirements.
Direct Agency Partners: Lead our external media agencies. You will hold them accountable for performance and ensure their work aligns with our broader business goals.
Execute and Test: Directly manage display advertising and experimental media tests. You will build and optimize tests to find our next growth lever. You will also oversee the execution of direct mail campaigns, from audience selection to delivery.
Monitor Market Intelligence: Keep a pulse on the media landscape and competitive movements. You will proactively identify gaps in our strategy and vet new partners, ensuring The RealReal’s media mix remains innovative and ahead of industry shifts.
Refine Measurement: Partner with our analytics team to improve media mix modeling and attribution. In partnership with our analytics team, you will lead the effort to prove the incrementality of our offline spend, ensuring we aren't just buying reach but driving actual business lift."
Collaborate on Creative: Work with the brand and creative teams to produce high-performing assets. You will provide the data-driven insights needed to build content that converts.
What You Bring To The RoleMinimum Requirements:
6-8+ years of experience in marketing, with a strong focus on integrated campaign management across digital and offline channels.
Proven track record of managing large-scale TV and audio budgets.
Experience managing and getting the best work out of external agencies.
Demonstrated ability to leverage data and analytics for strategic decision-making and campaign optimization.
Deep understanding of performance metrics, attribution models, and ROI.
Excellent communication, interpersonal, and presentation skills.
Creative mindset with a passion for brand building and innovative marketing solutions.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Preferred Requirements:
Bachelor's degree in Marketing, Business, or a related field.
Experience in e-commerce, marketplaces, or luxury retail.
Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)
Find out more about our Benefits here.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The RealReal Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The RealReal and has not been reviewed or approved by The RealReal.
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Healthcare Strength — Health coverage offers multiple medical, dental, and vision options plus mental‑health resources, alongside employer HSA contributions under high‑deductible plans. This breadth is often seen as relatively strong compared with base pay.
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Parental & Family Support — Paid parental leave, additional disability pay for birthing parents, and inclusive fertility benefits covering diverse paths to family building create a robust family support offering. This can be a differentiator for employees prioritizing family planning.
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Equity Value & Accessibility — An employee stock purchase plan with a meaningful discount is broadly accessible, including to part‑time employees. This access to ownership can enhance total rewards for those who participate.
The RealReal Insights
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What We Do
The RealReal is the world’s largest online marketplace for authenticated luxury retail. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have 150+ in-house gemologists, horologists and brand authenticators who inspect thousands of items each day.
Why Work With Us
We are looking for smart and talented people who are creative, enjoy working in a fast-paced environment, and want to be part of a team that is reinventing the digital marketplace as you know it!
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