Blackbaud is looking for a strategic and results-oriented Senior Growth Marketer for the Higher Education vertical. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You’ll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue while also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.
What you will do:
- Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media, and AI driven channels.
- Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
- Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.
What we’re looking for:
- 7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
- Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
- Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.
- Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
- Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
- Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
- Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
- Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.
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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:
Medical, dental, and vision insurance
Remote-flexible workforce
Wellness Programs
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Donations for Doers
Pet insurance, legal and identity protection
Tuition reimbursement program
Skills Required
- 7+ years of experience in growth marketing or a similar role
- Proven track record of creating and executing successful campaigns that deliver pipeline growth
- Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies
- Experience operating in a cross-functional, pod-like team structure
- Ability to understand customer psychology and translate insights into actionable strategies
- Hands-on proficiency with Adobe Analytics, Qlik, and Excel for marketing, sales, and customer data analysis
- Demonstrated success designing and executing A/B and multivariate tests
- Strong understanding of ROI and results-oriented approach to aggressive goals
- Ability to work collaboratively in a matrixed environment and influence without formal authority
Blackbaud Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blackbaud and has not been reviewed or approved by Blackbaud.
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Leave & Time Off Breadth — Paid time off, paid holidays, and “wellbeing days” are emphasized, and feedback suggests PTO is a consistent strength. Remote/hybrid flexibility further supports time-away needs.
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Wellbeing & Lifestyle Benefits — Wellbeing programs, health coaching, and flexibility (including remote/hybrid schedules) are highlighted as part of a holistic support approach. Tuition reimbursement, wellness recognition, and home-office support add everyday value.
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Inclusive Benefits Coverage — Benefits extend to mental health support, fertility options, and travel support for abortion care, with parental leave also included. These offerings signal attention to diverse needs across life stages.
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What We Do
Blackbaud unleashes the potential of the people and organizations who change the world. As the leading software provider exclusively dedicated to powering social impact, Blackbaud expands what is possible across the nonprofit and education sectors, at companies committed to social responsibility, and for individual change makers. Built specifically for fundraising, nonprofit financial management, digital giving, grantmaking, corporate social responsibility and education management, Blackbaud’s essential software accelerates impact through unmatched expertise and powerful data intelligence. Millions of people across more than 100 countries connect, give, learn, and engage through Blackbaud platforms.
Why Work With Us
We’re here to fuel impact that creates a better, more connected world. When nonprofits, social impact teams, schools and individual change-makers have powerful and effective foundational infrastructure, they transform our communities and our world.
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