Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide.
About The Role:
Your north star: Drive new patient growth by building, testing, and scaling offline and partner channels from the ground up, including Podcast, Radio, Linear & Connected TV (CTV), Direct Mail, and Affiliate Partnerships.
What you'll do:
Closely partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing
Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across offline and partner channels including podcast, radio, TV, direct mail, and affiliates
Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning
Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency
Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements
Partner with Product to identify friction points and optimize end to end funnel CVR
Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals
Who you are:
3-5 years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus
Experience in a 0-1 growth environment — testing, iterating, and scaling channels from scratch
Demonstrable experience owning and operating offline channels and partnerships (podcast, radio, TV, direct mail, and/or affiliates)
A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs.
Strong balance of ‘right brain’ and ‘left brain’ — you enjoy balancing creative ideation with data-driven decision making
Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making
Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners
Bonus Points:
Experience in women’s health or another high-trust/regulated industry
Comfort stepping into content creation when needed
Why you should join our team
By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it.
We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first.
Benefits and Perks:
Comprehensive Health, Dental, and Vision coverage for employees and their families
High deductible Health Plans with Health Savings Account (HSA) options
Flexible Spending Account (FSA)
Equity grant participation
401(k) program
Competitive vacation policy
16 weeks paid parental leave
Fully remote work flexibility (within the US)
Compensation:
The expected base salary range offered for this role is $130,000-$150,000. This role is also eligible for equity, giving you an ownership stake in Pomelo’s mission. Actual compensation may vary based on relevant experience, skills, competencies, and certifications.
We are committed to hiring the best team to improve outcomes for all mothers and babies. To solve the complex challenges facing the diverse population we serve, we need diverse perspectives, actively welcoming people of all races, ages, sexual orientations, gender identities and expressions, national origins, religions, disabilities, and veteran statuses. We strive to cultivate an inclusive and respectful environment where team members thrive by working across disciplines, moving fast, making data driven decisions, learning continuously, and always putting the patient first.
Skills Required
- 3-5 years of experience in DTC growth marketing with deep hands-on acquisition marketing experience
- Experience in a 0-1 growth environment, testing, iterating, and scaling channels from scratch
- Demonstrable experience operating offline channels and partnerships such as podcast, radio, TV, direct mail, or affiliates
- Ability to build and execute growth strategies in ambiguous, fast-moving environments
- Ability to balance creative ideation with data-driven decision-making
- Strong analytical skills, including forecasting, financial modeling, and data analysis
- Excellent written and verbal communication skills
- Retention marketing experience
- Experience in women's health or another high-trust or regulated industry
- Comfort with content creation
Pomelo Care Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pomelo Care and has not been reviewed or approved by Pomelo Care.
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Healthcare Strength — Healthcare benefits are described as platinum-level medical, dental, and vision coverage, with a high share of premiums covered for employees and partial support for dependents. Free access to the company’s own healthcare services is also offered to eligible employees.
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Parental & Family Support — Paid parental leave is reported at around 16 weeks, aligning with the company’s maternal and infant health mission. Family-oriented benefits and support resources are emphasized as part of the package.
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Equity Value & Accessibility — Equity compensation is described as generous stock option grants for employees. This sits alongside other financial perks and professional development support.
Pomelo Care Insights
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What We Do
Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide.
Why Work With Us
Pomelo Care redefines women’s and pediatric healthcare by combining 24/7 virtual care with proactive technology to catch risks early. Working here means joining a fast-paced, mission-driven team where clinicians, engineers, and operators collaborate directly to meaningfully improve maternal and child health outcomes nationwide.
