Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting.
Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics.
Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value.
Design customer lifecycle, loyalty, reward, engagement, and reactivation programs that drive long-term retention and commercial growth.
Act as the key local stakeholder for global Product Marketing, Performance Marketing, and Lifecycle teams, translating local product priorities into campaign briefs, automated journeys, and tailored messaging.
Plan and execute high-value customer events, VIP experiences, partner activations, and lifecycle engagements, managing delivery from objectives and budgets through to stakeholder coordination and retention reporting.
Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and user-centric lifecycle programs.
Monitor funnel conversion, product adoption, and lifecycle performance, identify retention and growth opportunities, and communicate insights and recommendations to stakeholders.
Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting.
Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.
Deep understanding of lifecycle marketing principles and tools, with the ability to build automated user journeys and brief/collaborate effectively with specialist teams.
Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences.
Strong commercial and analytical skills, with the ability to connect lifecycle and product marketing activities to retention and business outcomes.
Proven ability to influence cross-functional stakeholders—especially Product and Engineering teams—and work effectively with regional and global teams.
Strong communication, stakeholder-management, and project-management skills.
Proactive, execution-focused, and comfortable operating in a fast-paced environment.
Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous.
Experience working with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Skills Required
- Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
- Experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting.
- Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.
- Understanding of lifecycle marketing principles and tools, including automated user journeys and collaboration with specialist teams.
- Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences.
- Strong commercial and analytical skills connecting lifecycle and product marketing activities to retention and business outcomes.
- Ability to influence cross-functional stakeholders, especially Product and Engineering teams, and collaborate with regional and global teams.
- Strong communication, stakeholder-management, and project-management skills.
- Proactive, execution-focused approach and comfort working in a fast-paced environment.
- Experience in cryptocurrency, fintech, financial services, or another regulated industry.
- Experience with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments.
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
OKX Insights
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
