Senior Growth & Innovation Strategist

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model

• Possibility to purchase up to 5 extra days off per year

• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more

• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Salary range (but not limited to):

Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance):

As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About the role

Who we are ?

At Intact, insurance is about people. It shapes everything we do. As Canada’s largest provider of property and casualty insurance, we’re not only leading our industry, we’re redefining what it means to work in it. We create an inspiring workplace where people bring their best because they know their work matters.

The role

We’re looking for a Bilingual Senior Growth and Innovation Strategist to lead cross-functional, net-new growth initiatives that sit outside existing channel roadmaps (paid media, SEO, CRO, CRM/email, etc.). Your mission is to build a Growth Innovation Roadmap from scratch, identify and validate new growth vectors (e.g., cashback programs, contests, referrals, partnerships, new channels, new marketing technologies), drive synergy across teams and business units, and turn hypotheses into measurable outcomes.

This role sits at the intersection of strategy, growth R&D, product marketing, and program orchestration. It requires strong influence, disciplined experimentation, and exceptional cross-functional leadership across Marketing and beyond (Legal, Operations, Actuarial, IT, Data).

What you’ll do here:

Own the Growth Innovation Roadmap

• Map ‘’white-space’’ opportunities beyond current streams; prioritize using frameworks (ICE/RICE), align to business objectives.
• Structure a portfolio of experiments - from zero (pilots, POCs) to scaled deployment (always-on).

Design, test, and scale new initiatives

• Acquisition and activation programs: cashback, contests, referrals, partner offers, cross-sell, new funnels.
• Partnerships and ecosystems: identify targets, conduct due diligence, coordinate with Legal/Compliance, define KPIs, and execute.
• New marketing technologies and products: evaluate martech/adtech solutions; collaborate with IT/Data to build the business case.
• New channels and audiences: pilot emerging channels, non-traditional placements, and co-marketing initiatives.

Cross-functional orchestration and governance

• Collaborate closely with Paid, SEO, CRO, Email, Analytics, Lab, IT, Actuarial, Operations, and Legal/Compliance to scope, de-risk, and launch initiatives.
• Establish operating models and rituals (kickoffs, steering committees), RACI, and scale-up playbooks.
• Drive executive alignment, effective stakeholder communications, and change management.

Experimentation rigor and measurement

• Define hypotheses, experiment designs, success criteria, sampling plans, and test types (A/B, experiments).
• Track the portfolio KPIs across the funnel (acquisition, awareness, consideration, retention, LTV, profitability).
• Implement feedback loops, post-mortems, and a knowledge base.

Create synergies and integrate with existing streams

• Connect cross-functional initiatives to Paid/SEO/CRO/CRM roadmaps to amplify impact (e.g., tailored LP, audiences, creatives, UX flows).
• Define clear handoffs and criteria to transition pilots into BAU ownership with the right teams.

Optimize growth operations

• Develop and improve processes, automation, and tooling (briefs, intakes, templates, compliance checklists).
• Foster a responsible, data-driven, impact-oriented innovation culture.

Desired profile:

• Builder/entrepreneurial mindset: autonomous, creative, solution-oriented, comfortable with ambiguity.
• Influential communication with executives and diverse stakeholders; ability to simplify complexity and create alignment.
• Holistic, systems-level view of growth to identify cross-team synergies and unlock new levers.
• Execution rigor: turn ideas into measurable results with a steady cadence of tests and learnings.
• Change leadership: challenge the status quo, manage risk intelligently, and turn pilots into durable levers.

What you bring:

• Bachelor’s degree in marketing, business administration, economics and/or equivalent experience; a master’s degree is an asset.
• 6–10 years of experience in a growth-related role, product marketing, innovation and/or digital strategy.
• Proven experience launching and scaling initiatives in multi-brand/multi-product environments.
• Strong skills leading cross-functional programs spanning Marketing, IT/Data, and corporate functions (Legal, Actuarial, Operations).
• Mastery of structured experimentation processes and impact measurement (A/B testing, basic causal methods concepts, business cases).
• Strong program management and prioritization skills (ICE/RICE, business cases, ROI/LTV).
• Strong command of growth analytics and metrics: GA4/Adobe, BI tools (Looker/Tableau/Power BI); understanding of attribution/MMM is a plus.
• Knowledge of MarTech/AdTech stacks and comfort working with IT and data engineering.
• Partnerships and negotiation: scoping, contracting with Legal/Compliance, and risk management.
• Bilingualism (French and English) – required to interact regularly with colleagues and external partners across the country.
• Experience in regulated industries such as financial services/insurance, combined with familiarity with promotional programs (cashback, referrals), contests, and compliance, is considered an asset.
• No Canadian work experience required however must be eligible to work in Canada.

#LI-Hybrid

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.