The Role
Manage and optimize international e-commerce PPC campaigns across Google Ads and Bing Ads, including Search, Shopping, and Performance Max. Responsibilities include keyword research, bidding and budget management, Merchant Center and product-feed optimization, performance analysis, testing, reporting, and campaign scaling. The role collaborates with creative, product, and e-commerce teams to improve ROAS, revenue, and profitability, with a focus on Google Shopping and print-on-demand products.
Summary Generated by Built In
ACG_3769_JOB
Role OverviewOur client is looking for a Google Ads Executive to manage and optimize paid advertising campaigns for its international E-commerce business, with a strong focus on Google Shopping and Print-on-Demand (POD) products.
The role is responsible for driving advertising performance, improving return on ad spend, and supporting revenue growth through data-driven campaign management and continuous optimization.
- Plan, launch, manage, and optimize PPC campaigns across Google Ads and Bing Ads to achieve revenue and advertising performance targets.
- Manage multiple Google Ads campaign formats, including Search, Shopping, Performance Max, and other relevant campaign types.
- Conduct keyword and market research to identify growth opportunities and improve campaign targeting.
- Develop effective campaign structures and continuously optimize keywords, bidding strategies, audiences, and budgets.
- Monitor advertising performance on a daily basis and make timely adjustments based on campaign data and key performance indicators.
- Manage advertising budgets effectively while optimizing acquisition costs and overall campaign profitability.
- Operate and optimize Google Shopping, Google Merchant Center, and product feeds for E-commerce products.
- Identify and troubleshoot product-feed or Merchant Center issues that may impact campaign performance.
- Analyze campaign data and key metrics such as ROAS, CPC, CTR, CPA, conversion rate, and revenue to identify optimization opportunities.
- Conduct testing and experimentation to improve campaign efficiency and identify scalable advertising approaches.
- Stay up to date with Google Ads platform developments, algorithm changes, advertising policies, and emerging Performance Marketing trends.
- Collaborate closely with Creative, Product/R&D, and E-commerce teams to improve advertising content, product positioning, and overall campaign effectiveness.
- Prepare regular performance reports and provide data-driven recommendations to improve advertising strategy and business results.
- Support campaign scaling across international markets based on performance and business priorities.
Requirements
Candidates with experience in one or more of the following areas will be highly valued:
- Cross-border E-commerce
- Print-on-Demand (POD)
- Google Shopping
- Performance Marketing
- Paid Search / PPC
- International consumer markets
- Product-feed optimization
Benefits
Skills Required
- Minimum 2 years of hands-on experience in Google Ads or Performance Marketing
- Practical knowledge of Google Ads, particularly Search, Shopping, and Performance Max campaigns
- Experience managing advertising budgets, bidding strategies, keyword strategies, and campaign optimization
- Hands-on experience with Google Merchant Center and e-commerce product feeds
- Strong understanding of Performance Marketing principles
- Ability to interpret campaign performance data and create actionable optimization plans
- Experience in e-commerce or international markets
- Previous exposure to Print-on-Demand businesses
- Understanding of online consumer behavior in international markets
- Ability to use relevant AI and digital marketing tools
- Good English skills for communication, reading industry materials, and preparing reports
- Proactive, detail-oriented, responsible, and results-driven mindset
- Strong teamwork and cross-functional collaboration skills
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The Company
What We Do
Aloha Consulting Group (ACG) is a consulting firm specializing in digital transformation, technology, marketing, investment, and financial services. Its mission is to make finding rewarding jobs easier and to be a leading firm in Southeast Asia by leveraging human elements and technology.
