Senior Global Marketing Director

As Senior Global Marketing Director, you’ll be the best in the industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK Specialty Care, as Senior Global Marketing Director (GMD), you are expected to generate Long-Term Value for GSK and ultimately improve the lives of lupus patients around the world. You will be accountable for delivering ambitious brand strategies and competitive marketing plans. 

Your responsibilities:

We are looking for a proven global commercial leader, with well-rounded commercial experience who thrives in dynamic and strategic teams.

As Senior Global Marketing Director, you will lead strategic work including the strategic marketing plan with our core country partners in the US, Japan, Germany, China, and regional teams. You will work closely with the Medicine Commercial Lead (MCL), other Global Marketing Directors / Managers and cross-functional team partners from Medical Affairs, Customer Insights, Communications, R&D, and Finance.

Key Responsibilities

• Input into brand strategy and deliver competitive strategic marketing plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP, and Payer, in partnership with key cross-functional partners and LOCs.   
• Understand, value, and prioritize sources of differentiation by leveraging cross-functional insights; elucidating implications of emerging data and competitive launches across cross-functional teams and strategies
• Shaping global strategy & developing strategic choices; value proposition, brand positioning, segmentation, targeting & development of core promotional campaigns 
• Develop and deliver global marketing campaigns, ensuring full input from co-creation countries with a special focus on omnichannel marketing
• Lead brand congression and peer-to-peer strategy & design high-impact customer experience and engagement plans
• Lead the CCG (co-creation group) with key cross-functional and LOC representation 
• Drive LOC engagement strategy with CCG
• Drive a culture of trust, respect, transparency, and accountability
• Manage the relationship/expectations with the advertising agency
• Line leadership of Global Marketing Managers
• Please note: Responsibilities may change as resourcing changes

Why you?Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Marketing or Business
• Brand and marketing campaign management experience at local operating companies

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Master’s degree in Marketing or Business
• Commercial experience and knowledge of portfolio management
• High level of commercial and financial acumen
• Understanding of rebating, trading, and negotiation techniques
• Experience in two of the following: Pharmacy Channel Management, Digital Marketing/Multi-Channel Marketing, Tendering/Trading, Negotiation or Supply Chain

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391.  The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary.

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