InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.
Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.
Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.
At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com
About the Team
The InMobi Business Development/CSM team is the secret sauce in transforming publisher partnerships into revenue powerhouses. This team is the cornerstone of the broader InMobiSSP (Supply Side Platform) function that creates partnerships with global and regional publishers. The Business Development team is essentially customer-facing, working with game developers, media owners, social networks, and other publishers operating on mobile platforms. In a rapidly growing market, the Business Development team combines exceptional strategic sales and negotiation skills, with a deep understanding of industry trends, market analysis, competitor insights and a passion for uncovering new opportunities and converting these into revenue.
About the Role
InMobi is seeking for a dynamic and results-oriented Senior Business Development Manager to join our team in Japan. As a Senior BD Manager, your key focus will be on building and expanding our partnerships within the gaming industry. The ideal candidate will possess a strong understanding of the mobile gaming landscape in Japan, excellent relationship-building skills, and a proven track record of driving revenue growth through strategic partnerships. You will be responsible for identifying, negotiating, and managing partnerships with game developers, publishers, and other key players in the Japanese gaming market.
You will also spend considerable time interacting with internal product, sales, and marketing stakeholders to explore new avenues of supply and revenue growth, thereby effectively creating an action plan that syncs perfectly with our broader business objectives.
In this role, you will report to the Director of Business Development & Partnerships, Japan.
Key Responsibilities:
- New publisher onboarding: Identify and onboard key gaming partners in Japan that align with InMobi's strategic objectives. Develop and deepen existing publisher partnerships through innovative solutions beyond yield optimization.
- Have strong understanding of game mechanics, business models (IAA/IAP), ad formats, and key developers. Having relationship with midcore (mixi, SEGA, Bandai Namco,…), casual (KAYAC, Beeworks,…), platforms (GREE) is essential.
- Competitive intelligence: Analyze market trends and customer performance to generate industry insights and identify growth opportunities
- Structure joint business plans for key accounts, focusing on transforming growth curves through a deep understanding of client objectives and challenges
- Relationship Building: Cultivate and maintain C-level relationships, serving as the primary point of contact for partners.
- Be the customer champion to the internal teams driving for outcomes on behalf of the customer.
- Prepare and deliver transformational pitches and presentations to drive business growth.
- Collaborate cross-functionally to identify next big bets and innovative solutions for the gaming industry.
- Develop case studies of successful campaigns and participate in industry events to showcase InMobi's expertise.
- Provide regular reports on business performance, market trends, and competitive landscape.
- Procure any required collateral from customer teams for any ad-sales pitches (case studies, media-kits, demographic split of users, daily active user count etc.
What we require of you
- Experience: 10+ years of experience in the mobile gaming industry, mobile advertising, or digital marketing. Bachelor's degree or equivalent practical. MBA is preferred but not necessary
- Language: Fluency in Japanese and English to effectively communicate with local and international stakeholders.
- Strong understanding of the Japanese mobile gaming market and its unique characteristics.
- Comfortable handling & anchoring high level conversations regarding internal InMobi products & supply-side metrics
- Experience in growing and maintaining complex, high-value managed accounts through a consultative approach.
- In-depth knowledge of mobile gaming advertising products across various formats (e.g., in-app, video, display).
- Outstanding in teamwork with strong organizational and interpersonal skills
- Comfortable with ambiguity and decision-making in the absence of perfect information
- Excellent analytical, problem-solving, and presentation skills.
- Knowledge of gaming markets in KR, CN and APAC will be a plus.
This role offers a rare and exciting opportunity to shape the emerging gaming market in Japan. The individual will not only play a pivotal role in establishing partnerships and driving growth but also contribute to building a team by selecting key collaborators. All of this is backed by the stability and confidence of joining a globally recognized company with a proven platform and successful business model.
The InMobi Culture
At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.
We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.
Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!
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What We Do
InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms. As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.
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