The Role
Drive franchise, dealer, and distributor network expansion by generating leads, onboarding and supporting channel partners, coordinating with internal teams, enabling customer acquisition, managing documentation and agreements, and tracking sales, pricing, and performance to ensure sustained growth and brand alignment.
Summary Generated by Built In
To drive
franchise, dealer, and distribution network expansion for The Concrete Shop®, a
design-led concrete brand by Aarya Precast India Pvt. Ltd., by managing
end-to-end sales, lead generation, and channel development activities. The role
involves identifying new business opportunities, acquiring customers,
onboarding franchise partners, and providing continuous support and hand holding to ensure successful business operations, sustained growth, and strong market
presence.
Requirements
ROLE AND RESPONSIBILITIES:
A. Lead Generation & Market Development
- Generate qualified
leads through various sources including architects, consultants, builders,
market networks, showroom owners, traders, etc.
- Identify new
markets, regions, and business opportunities for franchise and dealer
expansion.
- Build and connect
with multiple lead sources to ensure a consistent business pipeline.
- Support marketing
and initiatives for demand generation.
B. Franchise, Dealer & Distributor Development
- Identify, onboard,
and develop new franchise partners, dealers, and distributors.
- Drive expansion of
channel network aligned with company growth strategy.
- Generate business
opportunities and leads for distributors to support their growth.
- Ensure proper setup
and smooth onboarding of channel partners.
- Manage and coordinate franchise documentation, agreements, and
onboarding formalities, ensuring alignment with company policies,
commercial terms, and applicable legal requirements.
- Ensure accuracy, completeness, and compliance of all
franchise-related documentation, and coordinate with management or legal
advisors wherever required.
C. Customer Acquisition &
Business Growth
· Drive customer
acquisition through franchise partners, dealers, and distributor network across
assigned regions.
· Support and guide
partners in understanding customer requirements and offering suitable product
solutions.
· Enable conversion of
leads into confirmed business through effective coordination and support to
franchise partners.
Strengthen long-term relationships with franchise partners to
ensure repeat business, referrals, and sustained network growth.
D. Franchise
Support & Hand-holding
- Provide continuous
support and hand holding to franchise partners, dealers, and distributors
for up to initial 1–2 years.
- Guide partners in
operations, sales approach, and market development.
- Ensure partners are
aligned with company standards, processes, and brand positioning.
- Monitor partner
performance and provide improvement inputs.
E. Coordination & Execution
- Coordinate with
internal teams including design, production, and management for smooth
execution.
- Track sales
progress, partner performance, and market response.
- Ensure timely
communication and resolution of issues.
- Maintain records of
leads, partners, and business activities.
F. Commercial & Reporting
- Support pricing
discussions, negotiations, and deal closures.
- Maintain sales MIS,
reports, and pipeline data.
- Track revenue
generation, conversion ratios, and business growth metrics.
- Ensure adherence to company policies
and reporting standards.
KNOWLEDGE, TRAINING AND
EXPERIENCE REQUIRED FOR JOB
Education: Graduate / MBA (Sales / Marketing)
Experience:
- 4–8 years of
experience in sales, franchise development, or channel sales.
- Experience in
dealer/distributor network expansion is preferred.
- Experience in
construction, building materials, or related industry is an advantage.
- Exposure to
franchise documentation, agreements, and onboarding processes will be
preferred.
Skills
- Lead generation and
business development
- Franchise, dealer,
and distributor management
- Customer
acquisition and relationship management
- Strong networking
and source development skills
- Negotiation and
closing skills
- Planning,
follow-up, and execution ability
- Coordination and
stakeholder management
- Reporting and MIS
handling
- Basic understanding of franchise
documentation, agreements, and legal/commercial
Skills Required
- Graduate / MBA (Sales / Marketing)
- 4-8 years of experience in sales, franchise development, or channel sales
- Experience in dealer/distributor network expansion
- Experience in construction, building materials, or related industry
- Exposure to franchise documentation, agreements, and onboarding processes
- Lead generation and business development skills
- Franchise, dealer, and distributor management
- Customer acquisition and relationship management
- Strong networking and source development skills
- Negotiation and deal closing skills
- Planning, follow-up, and execution ability
- Coordination and stakeholder management
- Reporting and MIS handling
- Basic understanding of franchise legal/commercial documentation
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The Company
What We Do
The Concrete Shop® is a curated platform specializing in design-led concrete products and architectural elements. Collaborating with architects, designers, developers, and homeowners, the company creates curated collections and custom architectural Inspired Spaces, including premium concrete furniture, façades, landscapes, gifting, and décor. Their modern, handcrafted, and designer products are made in India, utilizing concrete as a precise architectural language.
