Senior Field Marketing Manager

Posted Yesterday
Easy Apply
Austin, TX, USA
Hybrid
Senior level
Fintech • Information Technology • Payments • Productivity • Software • Travel • Automation
Travel & expense made easy.
The Role
Lead North America field marketing: develop region-specific strategy, plan and run events and localized campaigns, align with Sales to target accounts, manage lead handoffs and budgets, use analytics to measure ROI, mentor regional marketers, and optimize programs to drive pipeline and revenue.
Summary Generated by Built In

As Senior Field Marketing Manager for North America, you’ll be the regional marketing lead owning and delivering integrated field marketing programs that build brand presence and fuel high-quality pipeline across one of our key markets. You’ll work cross-functionally with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan’s footprint across North America.


What You’ll Do
  • Develop a region-specific field marketing strategy and execution plan for key North American markets that aligns with regional sales targets and company growth objectives.
  • Plan, manage, and execute a portfolio of high-impact initiatives: live and virtual events, trade shows/conferences, cobranded partner events, targeted unique experiences, and localized campaigns that target both prospects and key accounts.
  • Partner with Sales leadership to identify target accounts/segments, design tailored field marketing and support pipeline acceleration.
  • Define and implement best-in-class lead-handoff processes and workflows in partnership with the local BDR, SDR and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion. 
  • Use data and analytics to track performance against KPIs, derive actionable insights, and continuously optimize investment - from event ROI to conversion rate improvement across channels.
  • Manage budgets, vendor and agency relationships, ensuring cost-efficiency while delivering high-quality experiences and collateral.
  • Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative, agile, high-impact marketing execution within a fast-paced environment.
 What We’re Looking For
  • You hold a Bachelor’s degree in Marketing, Business, Communications or a related field; an MBA or advanced degree is a plus.
  • You bring 6+ years of hands-on experience in field marketing, demand generation, or event marketing -  ideally within B2B SaaS, travel/expense tech, or a high-growth technology context. 
  • You have a proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
  • You excel in fast-paced, ambiguous environments; you combine strategic thinking with strong project management, execution discipline, and leadership skills.
  • You thrive working cross-functionally, collaborating with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops to deliver aligned go-to-market impact.
  • You are analytical — comfortable using data to measure impact, build reports and dashboards, and iterate quickly on what works.

Skills Required

  • Bachelor's degree in Marketing, Business, Communications or related field
  • MBA or advanced degree
  • 6+ years of experience in field marketing, demand generation, or event marketing
  • Experience within B2B SaaS, travel/expense tech, or high-growth technology environments
  • Proven track record designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth
  • Strong project management, execution discipline, and leadership skills in fast-paced, ambiguous environments
  • Ability to collaborate cross-functionally with Sales, Customer Success, Product Marketing, Content, and Marketing/Revenue Ops
  • Analytical skills; comfortable using data to measure impact, build reports and dashboards, and iterate

What the Team is Saying

Brian Guimond
Adamas Victória Cavalcante Robitz
Bastian Martino
Charlotte Delafosse
Daniella Schuh
Alice Rao-Wyckoff
Mily O Loughlin
Anna
Roshni
Henry Statfeld
Jose Soares

Navan Compensation & Benefits Highlights

  • Healthcare Strength The package includes medical, dental, and vision coverage for employees and dependents, along with mental health resources such as Headspace. Additional protections like disability and life insurance and options like FSA are described.
  • Parental & Family Support Paid parental leave is specified as 16 weeks for the birthing parent and 10 weeks for the non‑birthing parent, with family medical leave also available. Supportive amenities such as an onsite Mother’s Room and company‑sponsored family events are included.
  • Leave & Time Off Breadth Flexible/unlimited vacation and generous PTO structures are highlighted, alongside paid holidays and sick time. Bereavement leave is also offered across many locations.

Navan Insights

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The Company
HQ: Palo Alto, CA
3,300 Employees
Year Founded: 2015

What We Do

Navan (Nasdaq: NAVN) is the leading all-in-one business travel, payments, and expense management platform that makes travel easy for frequent travelers. From finding flights and hotels to automating expense reconciliation, with 24/7 support along the way, Navan delivers an intuitive experience travelers love and finance teams rely on. See how Navan customers benefit and learn more at navan.com.

Why Work With Us

At Navan, we’re never satisfied with the status quo, and we know breakthrough ideas come from diverse perspectives. We are committed to cultivating a workplace that reflects the diversity of the customers we serve while fostering leadership and innovation.

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Navan Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

In-person connections is the foundation of Navan, the connections forged through face-to-face interactions improve company culture and what we can achieve together. We operate on a hybrid working model, which we define as four days a week in-office.

Typical time on-site: 4 days a week
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