Sr Partner Marketing Manager

Posted 12 Days Ago
Be an Early Applicant
California
125K-145K Annually
Mid level
Information Technology • Security • Cybersecurity
The Role
The Senior Field Marketing Manager will plan and execute regional marketing activities for the East Region, collaborating with sales teams, product marketing, and campaigns to build pipeline and drive revenue. Responsibilities include managing field programs, event logistics, creating marketing plans, and monitoring campaign performance. The role requires a Bachelor's Degree in communications or marketing, 5-7 years of experience in field marketing, good understanding of marketing tools, and strong communication skills.
Summary Generated by Built In

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Location – US / HQ/ Remote

We are looking for a Senior Manager of Partner Marketing to define and execute partner marketing and demand generation with our North American channel partners, including VARs, MSSPs, MSPs, GSIs, and Distributors.

This role will report to the Global Director of Partner Marketing and work alongside the North America Partner Sales team with a focus on defining and implementing joint marketing to and with partners, think strategically about where to invest resources, and gain satisfaction from driving marketing campaigns to deliver on business outcomes.

Job Responsibilities:

  • Partner Strategy & Management: Design and implement targeted partner marketing strategies to drive growth and strengthen relationships with North American partners. Activate global joint partner marketing plans and campaigns across the Geo and align with regional field marketing teams for local execution.
  • Campaign Development & Execution: Create, launch, and optimize joint marketing campaigns, including digital, events, content, and social media initiatives. Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metrics.
  • Content Creation: Lead the development of joint messaging and co-marketing content such as case studies, whitepapers, webinars, and promotional materials in collaboration with the Qualys Product Marketing team.
  • Performance Tracking: Forecast, measure, and analyze the effectiveness of partner marketing programs, utilizing data-driven insights to refine strategies, improve ROI, and provide detailed reports to internal stakeholders and partners.
  • Event Coordination: Oversee and coordinate partner-related events across North America, including conferences, regional events, training workshops etc. Ensure successful execution and measurable impact.
  • Cross-Functional Collaboration: Engage with Sales, Product, and Marketing teams to ensure alignment with broader company objectives and messaging, to amplify our partner strategy, grow pipeline through partners, and support ‘to’, ‘through’ and ‘with’ partner programs
  • Market Research: Stay informed about North American industry trends, competitive activities, and market conditions to enhance marketing strategies and identify growth opportunities.

Qualifications:

  • 7+ years of experience in fast growth B2B enterprise technology company
  • Proven track record of successfully launching and building partner marketing programs and campaigns
  • Experience in planning and executing demand generation tactics such as partner webinars, newsletters, tradeshows, email campaigns, scale campaigns etc.
  • Familiarity with marketing tools like Marketo, Tableau, Salesforce, and 6sense
  • Excellent collaboration skills to influence and project management across multiple teams and work streams.
  • Exceptional strategic thinking skills, enabling data-driven decision-making
  • Proficiency in translating marketing efforts into measurable business impact and outcomes
  • Strong organizational skills with keen attention to detail for effective project management
  • Excellent written and verbal communication skills.
  • Thrives in a high energy, fast growth environment.
  • BA in Business, Marketing, or equivalent.

*******************************************

Annual Salary Guideline : $125,000 - $150,000

Qualys is an Equal Opportunity Employer, please see our EEO policy.

Top Skills

Marketing Automation
MS Office
Salesforce
The Company
2,736 Employees
On-site Workplace
Year Founded: 1999

What We Do

Qualys, Inc. (NASDAQ: QLYS) is a pioneer and leading provider of disruptive cloud-based security, compliance and IT solutions with more than 10,000 subscription customers worldwide, including a majority of the Forbes Global 100 and Fortune 100. Qualys helps organizations streamline and automate their security and compliance solutions onto a single platform for greater agility, better business outcomes, and substantial cost savings.
The Qualys Cloud Platform leverages a single agent to continuously deliver critical security intelligence while enabling enterprises to automate the full spectrum of vulnerability detection, compliance, and protection for IT systems, workloads and web applications across on premises, endpoints, servers, public and private clouds, containers, and mobile devices. Founded in 1999 as one of the first SaaS security companies, Qualys has strategic partnerships and seamlessly integrates its vulnerability management capabilities into security offerings from cloud service providers, including Amazon Web Services, the Google Cloud Platform and Microsoft Azure, along with a number of leading managed service providers and global consulting organizations. For more information, please visit http://www.qualys.com

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