Senior Field Marketing Manager, DACH

At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!
We are seeking an experienced and results-driven Senior Field Marketing Manager to lead our regional and industry-specific marketing efforts in the DACH region. This strategic role requires a dynamic leader who can drive pipeline growth and brand awareness through integrated campaigns, high-impact events, account-based marketing (ABM), and strong alignment with sales, partners, and alliances.
As a key member of the marketing leadership team, you will oversee a team of field marketers and collaborate cross-functionally to deliver targeted programs that support revenue goals, accelerate deal cycles, and strengthen market presence.
Key Responsibilities:

• Develop and execute integrated field marketing plans to drive awareness, engagement, and pipeline across the DACH region
• Partner closely with sales leadership to align marketing programs with revenue goals and GTM priorities
• Plan and manage end-to-end execution of regional events, executive roundtables, trade shows, and digital campaigns
• Drive Account-Based Marketing (ABM) initiatives by tailoring campaigns to key accounts and buyer personas
• Collaborate with strategic partners and alliances on co-marketing initiatives that extend reach and generate joint pipeline
• Manage local analyst relations, strengthening the partnership in alignment with the global analyst relations manager and execute co-sponsored activities
• Create compelling, localized content across email, digital, and event channels in line with global brand messaging
• Build and execute lead nurture and standalone campaigns to support the buyer journey and accelerate pipeline
• Manage regional marketing budget and vendors, ensuring cost-effective delivery and strong ROI
• Track, analyze, and report on key marketing metrics, using data to continuously improve performance
• Act as the key liaison between marketing and sales, ensuring alignment, transparency, and timely lead follow-up
• Customize and roll out global campaigns to suit regional market dynamics and customer needs
• Lead and develop a regional field marketing team, setting clear goals and coaching for performance

Qualifications:

• Proven experience in B2B marketing, with at least 3 years in a field marketing leadership role
• Proven success in driving pipeline and revenue through integrated field programs, events, and ABM
• Deep experience partnering with enterprise sales teams, partner ecosystems, and alliances
• Exceptional project management and organizational skills; able to manage multiple priorities and stakeholders
• Strong analytical mindset with the ability to derive insights from data and make informed decisions
• Excellent communication, collaboration, people management, and leadership abilities
• Experience working in SaaS, enterprise software, or related technology sectors is preferred
• Fluency in English

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