Senior Experimentation Analyst — Hybrid, Barcelona

Posted 8 Days Ago
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Barcelona, Cataluña, ESP
Hybrid
47K-60K Annually
Senior level
Pet
The Role
Lead end-to-end marketing experiments (A/B, holdouts, incrementality), design rigorous measurement and sample-size plans, run statistical analyses in Python/R, write complex SQL on large event datasets, scale experimentation practices, root-cause metrics in a two-sided marketplace, and communicate results to technical and non-technical stakeholders.
Summary Generated by Built In

Who we are: 

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.


Design and analyze the experiments — A/B tests, holdouts, incrementality — that tell Rover what marketing actually works. You'll join Rover's Barcelona Marketing Analytics team as a senior individual contributor, bringing statistical rigor to questions like how much lift is real, how much is novelty, and how much is noise?

About the role

The Barcelona Marketing Analytics team's north star is simple: drive more repeat bookings and lengthen LTV across both pet parents and sitters. You'll report to the Manager of Marketing Analytics and partner with Lifecycle Marketing, Martech, and Analytics Engineering. This role rewards intellectual curiosity — our measurement work wrestles with real puzzles: mix-shift between markets, novelty-effect decay, holdout leakage, and interaction between transactional and marketing sends.

This is a hybrid role: we're in our Poblenou office two days a week (Mondays and Thursdays), so you'll need to be based in Barcelona or willing to relocate.

What you'll do

  • Own experiments end-to-end. From scoping the hypothesis and picking the right measurement, to running the analysis, to writing up and socializing the result — including harder cross-channel and retargeting tests where the measurement isn't obvious.

  • Advance our measurement framework. Lead incrementality work, stratified holdouts, and attribution-calibration refinement, and help figure out what comes next when our holdout strategy hits its limits.

  • Scale how we test. Raise the bar on experimental design, sample-size rigor, and our testing cadence across marketing functions.

  • Write SQL against large event-based datasets and pressure-test analytical approaches across the team.

  • Root-cause the metrics, connecting experiment results to demand- and supply-side dynamics in a two-sided marketplace, and bring a clear narrative to decision-makers.

What we're looking for

  • 3+ years using data to drive business impact, including partnering cross-functionally to act on findings.

  • Strong SQL, including complex queries on large datasets and reviewing others' code.

  • Solid statistical grounding with Python or R — hypothesis testing, regression, sample size — and a feel for the trade-offs between measurement approaches.

  • Proven experience owning A/B testing end-to-end: design, sample size, analysis, and write-up.

  • Genuine curiosity about measurement problems and comfort sitting with ambiguity while you work them out.

  • A clear communicator who makes complex analysis land with technical and non-technical audiences.

Nice to have

  • Exposure to incrementality testing, causal-impact models, geo-based experiments, or approaches beyond classic A/B holdouts.

  • Experience with an experimentation platform (e.g., Statsig).

  • Experience supporting a Lifecycle Marketing, CRM, or retention function.

  • Experience in a two-sided marketplace.

  • Familiarity with any of our stack: Amazon Redshift, dbt, Mode, Statsig, Amplitude, Iterable, or Hightouch.

  • Experience putting agentic AI tools (e.g., Claude) to work in your analytics workflow — to speed up SQL, analysis, or documentation.

Benefits of working at Rover

  • Long-term incentive plan with a company performance-based cash payout
  • Pension plan
  • Private medical insurance
  • 25 days PTO
  • Meal allowance and flexible compensation plan (transport and nursery)
  • Gym membership
  • €450 to cover the costs associated with the adoption of a pet
  • Annual €150 wellness reimbursement
  • Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
  • Grab snacks, fresh fruit, in our kitchen to keep yourself going 
  • Regular team activities, events, game nights, and more
  • Dog-friendly office

Compensation

  • In the greater Barcelona area the first-year salary range is €47,124 - €60,319.
  • The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.

Skills Required

  • 3+ years using data to drive business impact, including partnering cross-functionally
  • Strong SQL, including complex queries on large datasets and reviewing others' code
  • Solid statistical grounding with Python or R (hypothesis testing, regression, sample size)
  • Proven experience owning A/B testing end-to-end: design, sample size, analysis, and write-up
  • Clear communicator who makes complex analysis land with technical and non-technical audiences
  • Genuine curiosity about measurement problems and comfort with ambiguity
  • Based in Barcelona or willing to relocate (hybrid role, in-office two days per week)
  • Exposure to incrementality testing, causal-impact models, geo-based experiments, or beyond classic A/B holdouts
  • Experience with an experimentation platform (e.g., Statsig)
  • Experience supporting Lifecycle Marketing, CRM, or retention functions
  • Experience in a two-sided marketplace
  • Familiarity with stack: Amazon Redshift, dbt, Mode, Statsig, Amplitude, Iterable, or Hightouch
  • Experience using agentic AI tools (e.g., Claude) in analytics workflows
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The Company
HQ: Seattle, WA
6,977 Employees
Year Founded: 2011

What We Do

At Rover, everyone has ownership of their work and the opportunity to make a true impact. We believe that being diverse and inclusive is key to our success and encourage every employee to share their unique perspective while being their true self. We believe everyone deserves the unconditional love of a pet, and Rover exists to make it easier to experience that love. We’re supporting dog owners and empowering dog sitters to run thriving pet-care businesses in your neighborhoods. The Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe.

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