(Senior Executive), Performance Marketing Manager
Grade: CUK09
Reports to: Senior Manager, Performance Marketing
Function: Commercial
Directorate: Marketing Communications (CUK)
The role
Delivers and executes biddable performance marketing initiatives, with principal accountability for social media and display, optimising activity to deliver the best commercial outcomes. The role continuously reviews media performance to drive key performance marketing outcomes such as bookings, conversion and leads.
Key Accountabilities
• Accountable for media planning and delivery in support of driving lower funnel metrics.
• Supports the implementation, optimisation and reporting of performance media channels including paid social and display campaigns across Meta, Pinterest, and other DSP platforms.
• Monitors campaign performance and proactively flags issues or areas for improvement.
• Creates campaigns and manages day to day execution and optimisation with a focus on direct response objectives such as ROAS and revenue.
• Develops data-led campaign proposals and performance focused media plans in response to briefs.
• Reports against core media and commercial KPIs, including post campaign analysis.
Essential Experience Required
• Demonstrated experience in performance marketing with demonstrable ownership of large budgets and revenue targets.
• Proven success scaling paid social and driving measurable incremental growth.
• Command of analytics platforms, ad tools (Google Ads, Meta, DV360/The Trade Desk), and dashboarding (Power BI/Tableau).
• Relevant certifications (Google/Meta) are a plus.
• Performance Strategy: Good experience in deployng biddable media - paid social/programmatic and growth frameworks (LTV/ROAS/CPA).
• Analytics & Experimentation: Proficient with AA/CJA, incrementality testing, MMM/MTA inputs; strong hypothesis‑driven testing.
• Audience & Data: Comfort with first‑party data activation, consent‑compliant audience building, feed management, and exclusions/lookalikes.
• Commercial Acumen: Forecasting, scenario planning, and margin sensitivity; understands pricing, inventory, and trading dynamics.
• Executional Craft: Knowledge of bidding strategies, creative formats, conversion paths.
• Communication: concise storytelling with data.
• Compliance Mindset: Works effectively with Privacy/Legal on consent, data governance, and brand safety.
• Project Management/co-ordination experience.
• A comprehensive understanding of the advertising regularly frameworks, Clearcast and platform-specific compliance.
• Adept at using a range of Social Media management platforms.
• Experience of working to tight deadlines.
Why Join Us?
Working with us means more than just a role in the guest experience sector. It’s about being part of a team that values well-being and personal growth.
Read our employee experience guide to learn more about life as a Carnival UK colleague here.
Here’s what we offer:
- Employee Discounted Cruising plus Friends and Family offers
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Recognition scheme with prizes and awards
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
- Extensive learning and development opportunities
- Employee-led networks
- Employee Assistance and Wellbeing programmes
- Company paid Health Cash Plan and health assessment
- In-house Occupational Health help and access to digital GP
- Life Assurance
- Parental and adoption leave
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Onsite restaurant offering range of healthy cooked and grab and go meals
- Discounted retail and leisure via discounts portal
- Contributory Defined Contribution Pension scheme
Due to the popularity of our roles and our commitment to finding the best talent, we might close applications earlier than advertised. Don’t miss out on this opportunity to become part of a team dedicated to creating unforgettable holiday happiness. Apply today to start your journey with us.
Recruitment Journey
For more information on your recruitment journey, please visit our Candidate Journey Map
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#CUK
#Job Functions: Advertising; Marketing;
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Skills Required
- Demonstrated performance marketing experience with ownership of large budgets and revenue targets
- Proven success scaling paid social and delivering measurable incremental growth
- Command of analytics platforms, advertising tools, and dashboarding platforms including Google Ads, Meta, DV360 or The Trade Desk, Power BI, and Tableau
- Experience deploying biddable paid social and programmatic media using LTV, ROAS, and CPA frameworks
- Proficiency with Adobe Analytics, Customer Journey Analytics, incrementality testing, and marketing measurement inputs
- Strong hypothesis-driven testing skills
- Experience with first-party data activation, consent-compliant audience building, feed management, exclusions, and lookalike audiences
- Commercial experience with forecasting, scenario planning, margin sensitivity, pricing, inventory, and trading dynamics
- Knowledge of bidding strategies, creative formats, and conversion paths
- Ability to communicate performance insights through concise data storytelling
- Experience collaborating with Privacy and Legal on consent, data governance, and brand safety
- Project management and coordination experience
- Understanding of advertising regulatory frameworks, Clearcast, and platform-specific compliance
- Experience using social media management platforms
- Ability to work to tight deadlines
- Google or Meta certifications
What We Do
Holland America Group is a cruise operator serving brands including Princess Cruises, Holland America Line, Seabourn, and P&O Australia. Its flagship, Holland America Line, has been a leader in cruising for over 150 years, providing more than 500 annual sailings across seven continents. The group is committed to creating once-in-a-lifetime experiences through excellence in service and exploration of exotic destinations worldwide.
