Senior Executive, Marketing (Digital, Communication and Marketing Services)

Summary

Key role responsible for driving and leading digital marketing strategies, managing brand communication and ensuring effectiveness of marketing services in relation to the product and services of the business in In Center Home Dialysis, Home Therapy and Critical Care in Malaysia.

Participate in the implementation of marketing communications strategies and events in close collaboration with cross functional team including Sales, Marketing, IT, Commercial and Compliance.

Place crucial part in providing high standard of marketing performance, elevating brand presence, enhancing customer engagement, and ensuring that all marketing efforts are strategically positioned to support overall business objectives and goals.

Responsibilities:

• Drive and lead implementation of marketing events, programs and provide project and administrative support, ensuring alignment with Global and AP branding guidelines

• Lead in production of marketing materials, including brochures, leaflets, posters, flyers, newsletters, video and/or animations, roll-ups, gimmicks to meet brand objectives and customer needs.

• Responsible in execution of marketing events including conferences, seminars, booth exhibitions, marketing campaigns, and product launching and ensuring all alignment with compliance

• Responsible for developing and executing marketing communications strategies across digital platforms channels; oversees content creation in VEEVA, drive EDGE digital campaigns for customers and integrated marketing services that enhance brand visibility and drive customer engagement.

• Collaborate with internal stakeholders to create impactful marketing collateral and campaigns

• Oversee public relations activities, including media engagement, press releases, and influencer partnerships.

• Coordinate web content updates, corporate mailings and direct mail, digital platforms (eg: social media accounts, EDGE)

• Analyze digital trends and customer insights to refine marketing strategies and maximize ROI

• Lead and coordinate with internal team, creative agencies and vendors to deliver high quality marketing assets such as photo library, video and testimony

• Oversee website management, ensuring optimal user experience and content relevance

• Analyze customer behavior and market trends to enhance marketing strategies and product positioning

• Utilize marketing analytics tools to measure performance and drive continuous improvement

• Plan and execute marketing campaigns that drive customer acquisition, retention, and brand loyalty.

• Plan and keep track of sponsorships, third party events samples and product evaluation compliance application.

• Monitor and report project expenses and process invoices with account payable

• Other support and administrative activities as needed for marketing department.

• Shape and maintain strong digital and communication strategy to enhance brand presence.

• Achieve customer and business growth through digital and communication excellence

• Result-oriented managing of the related projects and tasks, based on priorities given by the Head of Marketing and Market Access. 

Essentials:

• At least a Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

• Has 3-5 years working experience in marketing field or possess relevant experience and a proven track record in developing long and short-term marketing communication and digital strategies for the organization.

• Data-driven mindset with proficiency in marketing analytics tools, tech-savvy and strong expertise in digital social platforms (LinkedIn, Facebook, Instagram, etc)

• Has good presentation, analytical & interpersonal communication skills.

• Preferably with hands-on experience on relevant software like Power BI, canva, MS Office, Adobe etc.

• Ability to prioritize and balance multiple projects simultaneously.

• Experience in managing agencies, vendors and marketing allocated budgets.

• Possess own transport and willing to travel

• Experience working in a healthcare environment will be an added advantage (including dialysis business management experience, preferably)

• Must be highly motivated, results orientated, commercially adept, articulate and confident.