1. 執行整合行銷計劃：整合行銷計畫包括線上及線下行銷活動。與合作代理商共同開發各類行銷素材，例如Google ads、Banner、社交媒體內容及廣告內容，管理內部審核流程。
2. 行銷活動績效管理與分析：管理和分析行銷活動指標，以進一步提升行銷活動的效率和效益。
3. 跨部門協作：與業務單位密切合作，以業績為導向，確保行銷活動符合公司整體策略，確保品牌一致性。
4. 行銷市場趨勢監控與分析：監控和分析行銷市場趨勢，提供以數據為依據的行銷建議，並轉化為行銷洞察，支持業務發展。
5. 支持團隊成員：協助團隊成員推進行銷活動和專案，確保行銷活動執行。
6. 關鍵效能指標（KPIs）：監控行銷活動關鍵指標，以評估行銷活動的成功與成效。
7. 熟悉搜尋引擎運作SEO基本邏輯、GA4 後台等網站技術架構與內容優化方法。
1. Execute Integrated Marketing Plans: The integrated marketing plan includes both online and offline marketing activities. Collaborate with marketing agencies to develop various marketing materials such as Google Ads, banners, social media content, and marketing copies, while managing the internal review process.
2. Management and Analysis of Marketing Campaign Performance: Manage and analyze marketing campaign metrics to further enhance the efficiency and effectiveness of marketing activities.
3. Cross-Department Collaboration: Work closely with business team in a results-oriented manner to ensure that marketing activities align with the company's overall strategy and maintain brand consistency.
4. Monitoring and Analysis: Monitor and analyze marketing market trends, providing data-driven marketing recommendations and transforming them into marketing insights to support internal team and business development.
5. Support Team Members: Assist team members in advancing marketing activities and projects to ensure successful execution of marketing initiatives.
6. Key Performance Indicators (KPIs): Monitor key metrics of marketing activities to evaluate the success and effectiveness of marketing campaigns.
7. Familiar with the basic logic of SEO and GA4 platform
1. 具有廣告公司/公關公司相關經驗優先考慮
2. 具備良好的跨部門溝通與專案管理能力，能有效協調合作廠商，並確保專案時程與預算的掌控
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What We Do
Chubb is the world’s largest publicly traded property and casualty insurance company. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs 31,000 people worldwide. Additional information can be found at: chubb.com.
