A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.
Key Responsibilities:
Strategic Management
- To support the development and enhancement of loyalty programmes in line with Group’s strategy and direction
- Execute strategies and implementation plans to drive member acquisition, engagement, retention, and growth of frequent/ higher-value members
- Assist in designing & producing reports to drive the member programme' business strategy on an ongoing basis
- Perform customer-centric analyses, including pre/post campaign evaluation, and assist to formulate appropriate CRM strategies and tactics
- Support loyalty partnership opportunities
Member Engagement & Communications
- Support on developing tactical and lifecycle communication strategies
- Work collaboratively with database team on data use and segmentation to create personalized/ engaging communications for reaching targeted audiences effectively and strategically
- Budget management and tracking
- Campaign execution
- Support on developing processes and setting KPI’s for marketing and partnership initiatives
- Coordinate global marketing calendar to ensure alignment of messaging and marketing efforts group wide
Requirements:
- Bachelor’s degree or equivalent in Business Administration, Marketing, or related disciplines.
- 1-2 years of relevant professional experience in marketing, loyalty programme or customer relationship management; experience in hospitality industry would be an advantage
- Independent, proactive, good project management skills and attentive to details
- A committed team player & able to develop rapport with partners, colleagues, and hotel counterparts
- Able to multi-task, work under pressure and meet tight deadlines
- Takes initiative, innovative and technophile
- Deep understanding of the Chinese and Asian customer behaviour and culture
- Exceptional written and spoken English, Chinese and Mandarin is a must for frequent communications with international hotel teams and customers
For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/
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What We Do
A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East. The group takes its name from The Langham, London, Europe's first Grand Hotel. For over 150 years, this flagship property has been the pinnacle of sophisticated and gracious hospitality, a philosophy that is reflected group-wide through inspiring design, cutting-edge innovation, sincere service and an unwavering commitment to building great memories. With dedicated colleagues in more than 20 hotels located in major cities throughout four continents, we foster an engaging and respectful workplace to nurture careers, delight guests, and embrace the company's vision to be a global hospitality group that pursues excellence.
