Haycarb PLC, a member of the Hayleys PLC Group, is a global leader in coconut shell-based activated carbon manufacturing. We operate in key international markets, with manufacturing facilities in Sri Lanka, Thailand, and Indonesia, and marketing offices in the United States, Australia, and Europe. In Sri Lanka, our manufacturing facilities are located in the North Western and Western Provinces.
We are looking for a dynamic and results-oriented Senior Executive – Digital Marketing to drive digital initiatives across international markets, covering paid media, SEO, content, social media, websites, analytics, and emerging technologies. The ideal candidate should bring strong digital expertise, creativity, and the ability to deliver impactful digital outcomes.
Position: Senior Executive – Digital Marketing
Location: Haycarb Head Office, Colombo 10
Key Responsibilities:
Support the planning and execution of digital marketing strategies across the group, including subsidiary companies.
Coordinate and manage paid digital advertising campaigns, with a focus on targeting, optimization, lead generation, conversions, and overall performance.
Support SEO initiatives, including keyword research, content optimization, technical SEO coordination, and competitor analysis.
Develop and coordinate content for websites, digital campaigns, social media, and other channels in line with brand and business objectives.
Support website management, development, and enhancements, coordinating with internal teams and external partners as needed.
Support the expansion of the company's digital presence across international markets and market-specific digital ecosystems.
Monitor digital marketing performance using analytics platforms and translate insights into actionable recommendations.
Stay informed on developments in AI, digital marketing technologies, and emerging platforms, exploring opportunities to apply them within the business.
Develop basic marketing creatives using tools such as Canva and/or Adobe Photoshop, coordinating complex requirements with agencies or designers.
Take ownership of assigned digital projects, driving them independently from planning through completion.
Candidate Profile:
Bachelor's degree or professional qualification in Marketing, Digital Marketing, Business, Communications, or a related discipline.
3-5 years of relevant digital marketing experience, with practical exposure to paid advertising, SEO, content marketing, website management, and digital analytics.
Working knowledge of platforms such as Google Ads and other paid media tools, Google Analytics, Google Search Console, LinkedIn, and other relevant social platforms.
Familiarity with Canva, Adobe Photoshop, or similar creative tools would be an advantage.
Exposure to AI-enabled marketing tools, international digital marketing, or market-specific digital platforms would be an added advantage.
Strong ability to work independently, manage multiple priorities, and continuously learn and adapt in a rapidly evolving digital environment.
If you're ready to take on this challenging and rewarding role, please submit your CV within 14 days of this advertisement by clicking "Apply Now".
The compensation and benefits for this position are competitive and aligned with performance-based rewards.
Hayleys is an Equal Opportunity Employer
Skills Required
- Bachelor's degree or professional qualification in Marketing, Digital Marketing, Business, Communications, or a related discipline
- 3-5 years of relevant digital marketing experience
- Practical experience with paid advertising, SEO, content marketing, website management, and digital analytics
- Working knowledge of Google Ads and other paid media tools
- Working knowledge of Google Analytics and Google Search Console
- Working knowledge of LinkedIn and other relevant social platforms
- Familiarity with Canva, Adobe Photoshop, or similar creative tools
- Exposure to AI-enabled marketing tools, international digital marketing, or market-specific digital platforms
- Ability to work independently, manage multiple priorities, and continuously learn and adapt
Oracle Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Oracle and has not been reviewed or approved by Oracle.
-
Healthcare Strength — Coverage begins on the hire date with national medical options, telehealth, EAP counseling, and gender‑affirming care, plus base dental and vision choices at no employee cost. These elements point to robust and accessible healthcare support.
-
Parental & Family Support — Up to 14 weeks of paid parental bonding leave is paired with adoption reimbursement, surrogacy assistance, caregiver coordination, and childcare discounts. This breadth signals strong support for family‑building and caregiving needs.
-
Leave & Time Off Breadth — Paid U.S. holidays, a winter shutdown, separate paid sick time, and either flexible or accrued vacation provide predictable time away. Time‑off structures are clearly defined across multiple leave types.
Oracle Insights
What We Do
We’re a cloud technology company that provides organizations around the world with computing infrastructure and software to help them innovate, unlock efficiencies and become more effective. We also created the world’s first – and only – autonomous database to help organize and secure our customers’ data. Oracle Cloud Infrastructure offers higher performance, security, and cost savings. It is designed so businesses can move workloads easily from on-premises systems to the cloud, and between cloud and on-premises and other clouds. Oracle Cloud applications provide business leaders with modern applications that help them innovate, attain sustainable growth, and become more resilient. The work we do is not only transforming the world of business--it's helping defend governments, and advance scientific and medical research. From nonprofits to companies of all sizes, millions of people use our tools to streamline supply chains, make HR more human, quickly pivot to a new financial plan, and connect data and people around the world.
