1. Campaign Planning & Execution
- Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using CRM channels like emails/push notifications and more in Malaysia, Singapore and Hong Kong.
- Build targeting segments based on behavior, preferences, and commercial priorities.
- Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.
- Set up, QA, and launch campaigns in the CRM platform (e.g., MoEngage/Braze or similar), including audience, content, scheduling, and experiment variants.
2. Performance Analysis & Optimization
- Track and analyze campaign performance (open rate, CTR, conversion, revenue, unsubscribe, spam complaints, etc.) and derive actionable insights.
- Run A/B and multivariate tests on subject lines, creatives, incentives, send times, and segments to continuously improve performance.
- Prepare regular performance reports and present key learnings and recommendations to stakeholders.
REQUIREMENTS:
- Bachelor’s degree in Marketing, Business, Communications or a related field.
- 3 - 5 years of hands‑on experience in CRM / retention marketing, ideally in e‑commerce, retail, or digital subscription businesses.
- Proven track record running multi‑channel campaigns (email + push; SMS/WhatsApp/app inbox is a plus).
Skills & Competencies
- Strong understanding of customer lifecycle, segmentation, and retention strategies.
- Hands‑on experience with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
- Comfortable working with data: able to read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.
- Experience with A/B testing and experimentation.
- Good copy sense and ability to localize/brief content and creatives that resonate with target audiences.
- Detail‑oriented with strong organizational skills; able to manage multiple campaigns and deadlines simultaneously.
- Excellent communication and stakeholder management skills; able to work with regional and local teams.
- Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.
- Experience with e‑commerce or fashion/retail CRM.
- Copywriting and translations in Cantonese/Mandarin.
Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:
- An exciting platform to make your success story
- Have the utmost care for your mental and physical wellbeing
- Flexibility weaved into your lifestyle
- A seamless work environment with a friendly & team-fueled culture
- Career growth aligned to your professional and personal needs and goals
Want to stay ahead with our developments? Follow us at our LinkedIn page and know more about us from our career website.
The ZALORA Story
ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.
ZALORA does not accept resumes or candidate submissions from third parties for any position, whether advertised or otherwise, unless ZALORA has entered into a valid written agreement with such third party and has expressly requested candidate referrals.
Any third party that submits unsolicited candidate information, resumes, or profiles without prior written authorization from ZALORA agrees that it has no entitlement to any placement fee, referral fee, or other compensation, even if the candidate is later hired or engaged by ZALORA or Global Fashion Group.
Consent Disclaimer
By submitting your application for this role, you consent to ZALORA collecting, using, processing, and disclosing the personal data contained in your application and any supporting documents for recruitment-related purposes, including assessing and evaluating your suitability for the present role and for other positions and career opportunities within ZALORA. Your personal data may be shared within the ZALORA Group and with authorized third-party service providers on a need-to-know basis for these purposes.
Where applicable, your personal data may also be stored or processed on systems or servers operated by ZALORA’s service providers, including providers located outside the jurisdiction in which your data was collected. You may request access to or correction of your personal data held by ZALORA by contacting the relevant ZALORA contact point or Data Protection Officer.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3–5 years of hands-on experience in CRM or retention marketing
- Experience running multichannel campaigns, including email and push notifications
- Hands-on experience with at least one CRM or marketing automation platform, such as MoEngage, Braze, Iterable, or Klaviyo
- Understanding of customer lifecycle, segmentation, and retention strategies
- Ability to interpret dashboards, spreadsheets, and campaign metrics
- Experience with A/B testing and experimentation
- Strong copy sense and ability to localize or brief content and creatives
- Strong organizational, communication, and stakeholder management skills
- Experience with e-commerce, fashion, or retail CRM
- Basic understanding of data privacy and consent regulations for marketing communications
- SMS, WhatsApp, or app inbox campaign experience
- Copywriting and translation skills in Cantonese or Mandarin
What We Do
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million monthly visits. With an extensive collection of top international and local brands, ZALORA is a curated platform, featuring all the things shoppers love in one place. Customers can discover authentic products from over 3000 brands across categories, from apparel, shoes, accessories, beauty, pre-loved, and lifestyle, including essentials and home & living products. As a customer-first brand, ZALORA is powered by a team of committed innovators, providing a seamless shopping experience across mobile, tablet, and desktop. With a broad network of logistical service, ZALORA is known for speedy and reliable deliveries, as well as offering multiple payment methods, including cash-on-delivery across its markets. ZALORA provides up to 30-day free returns and free delivery after a certain spend. ZALORA continues to delight shoppers with their unlimited next-day delivery subscription, ZNow, and give customers more value with ZALORA’s signature Cashback programme. ZALORA also made it easier for shoppers to buy products based on their style inspiration with ZALORA’s visual search function, Complete the Look and Get the Look feature! ZALORA prides itself to be an industry enabler through innovations like our data analytics platform, TRENDER, that provides brand partners valuable insights and 1SS (One-stock solution) a modular multi-channel e-commerce fulfillment service, allowing brand partners to consolidate their stocks in ZALORA’s e-fulfillment centres. Putting the customers and brand partners at the centre of our innovation, ZALORA is the online destination that connects everyone to the limitless world of e-commerce.
