Senior E-Commerce Manager APAC

Posted 3 Days Ago
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Singapore, SGP
In-Office
Senior level
Healthtech
The Role
Leads the APAC e-commerce strategy for the Diabetes business, including direct-to-consumer websites, marketplaces, digital merchandising, revenue growth, marketing performance, customer experience, analytics, inventory coordination, and digital transformation. The role manages regional and local stakeholders, negotiates platform partnerships, develops teams, and scales online commerce capabilities across multiple markets. Based in Singapore, it requires travel throughout APAC.
Summary Generated by Built In

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the LifeThe Diabetes business is focused on improving outcomes for people living with diabetes through advanced technologies, digital solutions, and connected care experiences. As diabetes care continues to evolve, e-commerce plays an increasingly important role in improving patient access, enhancing customer experience, and supporting sustainable business growth across the region.
This position is an exciting opportunity to work with the Diabetes business. Medtronic announced its intention to separate the Diabetes division to promote future growth and innovation within the business and to reallocate investments and resources across Medtronic. The Diabetes division, now known as MiniMed, completed its IPO in March 2026. This separation provides our team with a bold opportunity to unleash our potential, enabling us to operate with greater speed and agility. As a separate entity, we anticipate leveraging increased investment to drive meaningful innovation and enhance our impact on patient care. While you will start your employment with Medtronic, upon completion of required local legal and employment processes, we expect your employment to transfer to MiniMed, subject to business needs and any applicable information and consultation requirements in your jurisdiction.
The Senior E-Commerce Manager, APAC will lead the development and execution of the regional e-commerce strategy, establishing the foundations for a scalable digital commerce business across Asia Pacific. This role will be responsible for launching and expanding Medtronic e-shops, building a presence across relevant e-commerce platforms, and partnering with country, regional, and global stakeholders to accelerate commercial growth. The position is based in Singapore and follows a Flex work model. Travel across the APAC region is required to support market development, stakeholder engagement, and business priorities.

The Senior E-Commerce Manager, APAC is responsible for developing and executing the regional e-commerce strategy for the Diabetes business. This role will establish the digital commerce foundation across APAC markets, drive online channel development, identify growth opportunities, and partner with commercial, marketing, digital, regulatory, and operational teams to expand customer access through e-commerce solutions.

Primary Responsibilities

Develop and Execute APAC eCommerce Strategy

  • Define the regional eCommerce vision and growth roadmap.

  • Align digital commerce strategy with overall business objectives.

  • Identify growth opportunities across APAC markets.

  • Prioritize investments across channels, platforms, and countries.

Drive Revenue and Profitability

  • Own eCommerce sales, revenue, margin, and market share targets.

  • Develop annual operating plans and forecast sales performance.

  • Monitor key business metrics and implement corrective actions.

  • Optimize pricing, promotions, and product assortment.

Manage Online Sales Channels

  • Oversee direct-to-consumer (DTC) websites and online stores.

  • Manage relationships with key marketplaces such as but not limited to

    • Lazada, Shopee, Tmall, JD.com, Rakuten, Amazon India, Flipkart

  • Negotiate commercial agreements and joint business plans with platform partners.

Lead Digital Merchandising and Content Optimization

  • Ensure accurate product listings, content, and digital assets.

  • Optimize product discoverability and conversion rates.

  • Manage online merchandising calendars and promotional campaigns.

  • Improve category performance through data-driven insights.

Deliver Best-in-Class Customer Experience

  • Monitor and improve the end-to-end customer journey.

  • Enhance website usability and checkout conversion.

  • Drive customer satisfaction, retention, and loyalty.

  • Resolve customer experience issues impacting business performance.

Manage Digital Marketing and Traffic Generation

  • Partner with marketing teams on:

    • SEO, SEM, Paid media, Social commerce, Email marketing, affiliate programs

  • Measure traffic quality, acquisition costs, and return on investment.

  • Support regional campaign execution and localization.

Data Analytics and Performance Management

  • Establish KPIs and reporting dashboards.

  • Analyze:

    • Sales trends, Conversion rates, Customer behavior, Marketing effectiveness, Marketplace performance, Present insights and recommendations to leadership

Oversee eCommerce Operations

  • Partner with supply chain and operations teams to ensure:

  • Product availability

  • Inventory health

  • Demand planning

  • Order fulfillment

  • Returns management

  • Minimize stock-outs and excess inventory.

Manage Regional and Local Stakeholders

  • Collaborate with:

    • Country business leaders, Marketing, Finance, Supply chain, Customer service, IT, Regulatory teams

  • Balance regional standards with local market requirements.

Lead Digital Transformation Initiatives

  • Identify and implement new eCommerce technologies.

  • Improve platform capabilities and automation.

  • Evaluate emerging trends such as:

  • Social commerce

  • Live streaming

  • AI-driven personalization

  • Omnichannel integration

Team Leadership and Capability Building

  • Lead and develop eCommerce and digital commerce teams.

  • Coach country teams on best practices.

  • Build regional capabilities in analytics, marketplace management, and digital marketing.

  • Foster a performance-driven culture

Required Qualifications

  • Bachelor's degree and a minimum of 7 years of relevant experience, including 5+ years of people leadership, commercial leadership, or managerial experience; OR an advanced degree with a minimum of 5 years of relevant experience and 5+ years of managerial experience.

  • Experience developing and executing e-commerce, digital commerce, omnichannel, or online marketplace strategies across multiple markets.

  • Experience managing commercial programmes, business planning, budgeting, and performance measurement activities.

  • Experience influencing and collaborating with cross-functional stakeholders across sales, marketing, digital, finance, operations, and other business functions.

  • Ability to travel within the Asia Pacific region as required to support business objectives.

Preferred Qualifications

  • Preferred 10 years of experience launching, managing, or scaling e-commerce platforms, digital storefronts, or online marketplaces within a regional or global organisation.

  • Experience in healthcare, medical devices, consumer health, digital health, life sciences, or another regulated industry.

  • Experience supporting direct-to-consumer, business-to-business, or omnichannel commerce models.

  • Knowledge of leading APAC e-commerce platforms and digital marketplace ecosystems.

  • Experience leading digital transformation, commercial innovation, or business expansion initiatives across multiple countries.


Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

Recruitment Fraud Alert 

We are aware of phishing scams targeting job seekers. Please keep the following in mind: 


Apply only through official Medtronic channels. All legitimate Medtronic recruiting communications come from approved Medtronic platforms and official @medtronic.com email addresses. 


Medtronic will never ask for payment or sensitive personal information (such as bank account or Social Security details) during early stages of the hiring process. Any such requests are not legitimate. 


If you receive a suspicious message claiming to be from Medtronic, do not respond, click links, or open attachments. 


If you have any questions, concerns regarding the authenticity of a communication alleged to have been made by or on behalf of Medtronic, please contact us immediately at [email protected]



Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 



Skills Required

  • Bachelor's degree and at least 7 years of relevant experience, including 5 or more years of people leadership, commercial leadership, or managerial experience
  • Alternatively, an advanced degree with at least 5 years of relevant experience and 5 or more years of managerial experience
  • Experience developing and executing e-commerce, digital commerce, omnichannel, or online marketplace strategies across multiple markets
  • Experience managing commercial programs, business planning, budgeting, and performance measurement activities
  • Experience influencing and collaborating with cross-functional stakeholders across sales, marketing, digital, finance, operations, and other business functions
  • Ability to travel within the Asia Pacific region as required
  • At least 10 years of experience launching, managing, or scaling e-commerce platforms, digital storefronts, or online marketplaces within a regional or global organization
  • Experience in healthcare, medical devices, consumer health, digital health, life sciences, or another regulated industry
  • Experience supporting direct-to-consumer, business-to-business, or omnichannel commerce models
  • Knowledge of leading APAC e-commerce platforms and digital marketplace ecosystems
  • Experience leading digital transformation, commercial innovation, or business expansion initiatives across multiple countries

Medtronic Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Medtronic and has not been reviewed or approved by Medtronic.

  • Healthcare Strength Health coverage is considered comprehensive, with high-quality medical, dental, and vision options through major providers and added mental-health resources. These programs are frequently highlighted as a core strength of the package.
  • Parental & Family Support Parental and family benefits stand out, including up to 24 weeks paid leave for U.S. birthing parents, 12 weeks for other parents, and a global Family Care Leave at 100% pay. Family-building support (fertility, adoption/surrogacy reimbursements) and backup care further reinforce this strength.
  • Retirement Support A 401(k) with company match is described as competitive and reliable for long-term savings. Additional financial programs, such as tuition assistance and charitable-gift matching, complement retirement planning.

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The Company
HQ: Dublin
80,303 Employees
Year Founded: 1949

What We Do

Medtronic is a global healthcare solutions company operating in approximately 160 countries. We are committed to improving lives through our medical technologies, services, and solutions. Since our beginning, 60 years ago, our Mission has remained the same: to alleviate pain, restore health, and extend life for people around the world. The Mission is our ethical framework and inspirational goal guiding our day-to-day work. It reminds us that our efforts are transforming millions of lives each year. To meet the needs of patients and healthcare professionals around the globe, we operate from more than 370 locations in approximately 160 countries.

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