Senior Director, Web Experience

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We are seeking an experienced and strategic Senior Director of Web Experience to join our team and drive the growth of our digital journey, including building and optimizing the website for our prospects and customers. As the Senior Director of Web Experience, you will play a critical role in the leading and building of our global website and conversion strategy. You will be responsible for the entire website journey, from first visit all the way through to new customer acquisition across our entire global ecosystem of sites. You will also be responsible for leading our SEO team to ensure we continue to build our organic footprint. Your primary focus will be achieving our ambitious lead and customer growth goals and driving Annual Recurring Revenue (ARR) growth targets.
How You'll Make a Difference:

• Be accountable for the goals and revenue driven by website initiatives, leading regular forecasting and reporting on actuals to GTM and company leadership
• Ensure that our main website remains the high-performing primary marketing vehicle for brand awareness and demand generation by developing and executing a strategic roadmap to ensure all web activities are in service of this goal
• Scale Klaviyo's web presence and product offerings
• Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content
• Develop high-converting web journey and personalization for prospects, customers and and partners, including reviewing and assessing content for effectiveness
• Support global growth through site internationalization
• Internationalize the website experience as we expand into new markets and new languages
• Plan and implement data-driven testing to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale (CRO)
• Increase speed to market through streamlined processes, automation and technology integrations, while building a self-serve model to increase the agility of the larger marketing team
• Lead relationship with technical teams (Product & Marketing Engineering) and Web UX (Creative/Design) team through prioritization, OKRs, and stewardship of key projects/experiments to deliver against channel KPIs
• Understand and prioritize web requirements of all cross-functional teams across Klaviyo to accelerate growth and impact aligned to company goals
• Drive cross-functional alignment with other digital property owners
• Performs other related duties as assigned.

Who You Are:

• 15+ years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline
• Proven experience in senior-level marketing roles, with a track record of success in developing and executing digital experience and conversion strategies.
• Deep experience building and evolving complex Content Management Systems (Wordpress, AEM, Sitecore, etc.)
• Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management
• Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization
• Experience translating and localizing websites into new markets and languages
• Strong ability to prioritize and make trade-off decisions between multiple projects and competing priorities within the organization
• Ability to communicate strategy, business cases, and roadmap to influence and advocate in a complex and matrixed organization, and analyze data and translate web findings clearly for both technical and non-technical audiences
• Demonstrated success managing and mentoring a team of high performers across multiple offices and time zones, as well as building highly collaborative and productive relationships with cross-functional leaders-people want to work with you and for you
• Have managed both internationalization and localization web initiatives with demonstrated global collaboration across all functions-you know what works and which experts will help you get there

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Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Please visit Klaviyo Rewards to find out more about our Total Rewards package.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$212,000 - $318,000 USD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
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