Senior Director, Strategic Planning

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

The Senior Director is a critical role within Tinuiti’s Strategic Planning team. The role is focused on promoting and expanding Tinuiti’s Strategic Planning capability and is the primary media planning lead on multiple or complex client accounts. It is fit for someone with a strong foundation in integrated media planning and strategy,  experience using research and tools to identify strategic insights about the client’s customers, as well as being a trusted advisor to Tinuiti’s larger clients. You establish and define high-impact, integrated media strategies from brand to purchase across the customer journey balancing audience, channel, and context to define the media mix recommendations that deliver on client KPIs. You work with the Client Partner who leads the overall business, as their Strategic partner, providing your guidance on ways to grow the client’s media investments and expand the Tinuiti relationship.

This is an opportunity to work with one of the most innovative and disruptive brands in retail and ecommerce, representing a critical leadership role within our team. As such, you are not satisfied with the status quo and are hungry for strategic, insightful innovation. You have a  proven track record of success at leading progressive strategies, being a trusted advisor, growing businesses, training up and mentoring talent. You also act as a thought leader on the Strategic Planning team, using your superior media expertise to contribute to the advancement and growth of the capability.

You possess the superior presentation skills to communicate your data-driven strategic direction and insights to clients, prospects, and teams effectively. 

What you’ll be doing:

• Leading the end to end strategic planning capability on your key client(s) as well as, ensuring all plans integrate seamlessly across every media channel type, including offline, online, upper-, mid-, and lower-funnel environments, advancing our strategic media capabilities across the broader team

• Orchestrates the development of rigorously grounded, full-funnel strategic media plans that reflect a client's business strategy to build its brand and use the full breadth of media principles (reach, frequency, incrementality, diminishing returns, attention, etc) to advance its share/penetration and drive profitable growth.

• Serve as the team’s most advanced educator and translator of media fundamentals, able to explain core planning concepts, such as audience architecture, media math, reach curves, investment allocation logic, channel roles, measurement frameworks, both to hands-on client practitioners and to VP+ executives.

• Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels

• Produce & templatize the core outputs of Tinuiti’s planning tool suite

• Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges

• C-Level partnership by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals. 

• Be a critical stakeholder in the development of Tinuiti’s planning tool partners. Evaluate and roadmap the further development of Tinuiti’s suite of tools

• Leads consultancy opportunities focused on media mix and audience development

• Creatively craft information into concise stories that engages, inspires, and motivates

• Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)

• Partner with primary client POCs to help them steward media strategies and recommendations across their organizations while establishing credibility with VP+ stakeholders as well as other members of the IAT

• Partner with Client Partners on account planning to identify media driven growth opportunities to increase client revenue growth

• Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

Core Competencies:

• Full funnel, media strategy and plan development, from briefs and audience insights,to communications goals and channel allocations, across brand and performance initiatives and across every media environment (digital, linear, streaming, social, OOH, retail/commerce media, audio, and emerging channels). 

• Functional knowledge of communications planning and ability to partner with communications planners to understand media’s role in delivering on key communication tasks, while being able to support communications strategy conversations with clients

• Mastery of media fundamentals - ability to explain core media concepts to both day to day client POCs, VP/C-suite stakeholders and internal media leadership. 

• Planning Tools – Knows the ins and out of pulling data from 3rd Party Planning tools (NMI, Kantar, Commspoint, Pathmatics, SimilarWeb, MRI, & e-Marketer) and finding key insights. Familiar with the landscape of tools available in the industry, their strengths and weaknesses.

• Stays ahead of the evolving tool landscape, and has experience adapting to new tool sets, including proprietary agency solutions

• Executive level Communication & Presentation Skills - Exceptional written, verbal, and visual communication skills that scale from technical, detail-oriented explanations to high-level executive storytelling. Comfortable presenting to VP+ audiences and simplifying complex ideas without losing strategic rigor.

• Collaboration - Ability to work well and adapt to work well with a variety of personalities and levels (both internally and externally) 

• Leadership - Everyday team management including:, project and allocation management, career pathing, feedback and support, work quality control. Capability-level oversight of some key initiatives

• Thought leadership and a strong POV on the latest trends in the media landscape

• Resourcefulness & proactive thinking - the ability to research, find, and deliver actionable insights

• Drive - Does not settle simply for “good”, always strives to deliver the highest quality of work

• Insights - Possess the ability to see the heart of an issue and respond accordingly

• A data-driven mindset; review results and performance of paid media campaigns based on predetermined success indicators, determine the effectiveness and inform strategic and tactical media optimization

Requirements:

• 12+ years of media strategy and planning  experience

• Omnichannel media planning experience across the marketing funnel

• Experience working with major retail, eCommerce, or CPG brands

• Strong POV of industry planning, insights, and competitive tools

• Expert knowledge of the media landscape

• Knowledge across planning and research tools, example: Kantar, Similar Web, Pathmatics, etc. 

• Ability to build relationships with clients and peers (trusted advisor)

• Strong written and oral communication skills, specifically around presentation and executive-level story-telling

• Ability to travel to onsite meetings 1-2 times a month at most 

The annual base salary range for this role’s listed level is currently $150,000-$165,000 plus performance bonus of 10%.  Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap).  Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq. 

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.