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We help small teams power big businesses.
The Role
As Senior Director of Strategic Planning at ActiveCampaign, you will be responsible for shaping strategic direction, cross-functional business planning, and strategic initiative operationalization. Reporting to the COO, you’ll work closely with the executive team to translate ambition into action by aligning priorities across teams, driving accountability, and enabling scalable growth.
This is a highly cross-functional role that sits at the center of GTM, Product, Technology, and Finance. You will lead a high-impact team focused on strategic planning, cross-functional enablement, and performance monitoring. You’ll be a trusted partner to executives as we define “what’s next,” ensure clarity on how we get there, and track progress along the way.
This role is ideal for a strategic operator with a hands-on mindset, deep experience in subscription-based technology businesses, and a strong track record of leading cross-functional execution in dynamic, high-growth environments.
What your day could consist of:
- Strategic Leadership & Planning:
- Translate the company vision into clearly defined strategic objectives, aligned across all functions.
- Surface and size high-impact growth opportunities through internal analysis, market trends, and customer research.
- Partner with executive leadership to evaluate investment cases, allocate resources, and frame “big bet” initiatives.
- Ensure tight alignment of strategic priorities across GTM, Product, Technology, and Finance.
- Operational Excellence:
- Support the company’s operating rhythm, including executive business reviews, initiative tracking, and resource planning.
- Drive strategic initiatives that cut across teams, serving as the connective tissue between functions.
- Enable a robust performance measurement framework to manage key operational metrics.
- Partner with Analytics to develop dashboards and decision-support tools that inform executive discussions and track strategic progress.
- Cross-Functional Enablement & Execution:
- Act as a unifying force across departments — aligning goals, metrics, and priorities to enable execution at scale.
- Build trusted relationships across teams, helping bridge perspectives and drive clarity.
- Champion a culture of accountability, data-driven decisions, and operational rigor.
- Enable fact-based decision making across the business by strengthening strategic insights and scaling business analytics.
What is needed:
- 10+ years of experience in Strategy, Finance, Revenue Operations, or Business Planning, with a blend of advisory and operating roles.
- Proven leadership in fast-paced, high-growth tech environments; SaaS experience strongly preferred.
- MBA required; top-tier consulting background (e.g., BCG, Bain, McKinsey) highly desirable.
- Deep expertise in strategic planning, operating models, and financial frameworks for technology businesses.
- Strong influencing skills and executive presence; ability to drive alignment across C-level stakeholders.
- Deep understanding of subscription economics (e.g., LTV/CAC, retention drivers, customer segmentation).
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
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The Company
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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