Senior Director of Sales Enablement

ABOUT THE ROLE 

Reporting to the Chief Revenue Officer, The Senior Director of Sales Enablement is responsible for the overall strategy, execution, and success of the sales enablement function within VETRO.

This role involves the design, development, and implementation of sales enablement initiatives and programs that enhance the efficiency and effectiveness of the revenue teams: sales, account management, business development, and revenue operations. The ideal candidate will have a strong background in sales, leadership, and enablement, with the ability to translate high-level business goals into actionable enablement strategies that drive sales performance and revenue growth.

The Director of Sales Enablement plays a crucial role in shaping the future of the sales organization by establishing best practices, optimizing sales processes, and ensuring that the sales team is equipped with the skills, knowledge, resources, and tools they need to succeed.

ROLE RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

• Develop, execute and refine a comprehensive sales enablement strategy that aligns with VETRO’s overall business objectives and drives revenue growth to ensure revenue goals are met.
• Work closely with sales, customer, marketing, product, and operations leadership to ensure strong cross-functional collaboration across the go-to-market (GTM) unit and that enablement initiatives are fully integrated with the broader business strategy.
• Oversee the design, development, and implementation of sales enablement programs, including sales onboarding, ongoing training, sales coaching, and performance management.
• Ensure that the sales team is fully trained and equipped with the knowledge and skills required to successfully execute the company’s chosen sales methodology: MEDDPICC.
• Develop and oversee the creation of high-impact sales enablement content, including playbooks, training content, and other resources that are aligned with the company’s messaging and positioning.
• Oversee the selection, implementation, and management of sales enablement tools and platforms, ensuring that they are effectively integrated into the sales process and contribute to sales effectiveness and efficiency.
• Establish sales enablement metrics and key performance indicators (KPIs) to measure the effectiveness of sales enablement programs, and continuously assess and refine these programs to ensure they are delivering the desired business outcomes.
• Ensure the continual evolution of the sales enablement function to meet the increasing demand of the sales organization and overall GTM unit.

EXPERIENCE AND SUCCESS ATTRIBUTES 

• 10+ years of experience in sales enablement, sales leadership, or a related role, with a proven track record of driving sales performance through strategic enablement initiatives.
• Deep understanding of sales processes and methodologies, with experience in implementing and scaling sales enablement programs across high-growth tech startup organizations.
• Exceptional communication skills, both written and verbal, with the ability to influence and build consensus among senior leaders and stakeholders.
• Strategic thinker with the ability to translate high-level business goals into actionable enablement strategies that drive measurable outcomes.
• Exceptional organizational and project management skills to enable timely planning and execution of complex programs and initiatives.
• Proficiency in putting together a strong sales enablement tech stack, which could include content management platforms, revenue intelligence platforms, sales engagement tools, and learning management systems (LMS), and other sales enablement software.
• Proficiency in sales data analysis and reporting, with the ability to leverage data to drive decision-making and demonstrate the impact of sales enablement programs.
• Ability to work cross-functionally with sales, marketing, product, and operations teams, ensuring alignment and collaboration across the organization.
• Prior experience driving transformation in a high-tech startup.
• Ability to pivot quickly and adapt in the startup environment.
• Strong adherence to performance monitoring and accountability.

ADDITIONAL POINTS

• Previous experience in quota-carrying sales roles, such as an AE, AM, or sales leader, providing firsthand insight into the challenges and needs of sales teams.
• Experience with global sales teams, including understanding the nuances of enabling sales in different regions and markets.
• Advanced certification in sales methodologies, such as MEDDPICC, Challenger Sale, or SPIN Selling.
• Knowledge of change management principles, with experience leading organizational change initiatives that impact sales processes and behaviors.
• Ideal candidate will have some experience in the fiber management or infrastructure management sector. (Strongly preferred but not required).

ALL SUCCESSFUL VETRO EMPLOYEES EMBODY:

• Strong communication, high attention to detail, and a collaborative approach to work 
• Flexible and adaptable with a willingness to create positive change 
• Think critically and have a bias for action and problem solving
• Be an inquisitive lifelong learner with a desire to continuously learn new skills
• Have an ability to make decisions and move forward with limited information - an ability to “operate in the gray”

WHAT WE OFFER:

• Ability to work in a market-disruptive, growth-oriented business; with a mission to bridge the digital divide and enable better connectivity for all
• Competitive compensation and benefits package
• Medical, dental, vision, life & disability coverage, and 401(k) match
• Opportunity to work remotely, if desired
• Generous paid time off policy

ABOUT VETRO:

VETRO delivers the world’s best map-based SaaS platform to plan, design, build and operate the internet infrastructure that enables a connected and sustainable world. Our flagship Product VETRO FiberMap is purpose built for Internet Service Providers and others who own or manage fiber networks and need to share connected network data with partners in the broadband ecosystem. At VETRO, we are passionate about enabling better connectivity for all, and expediting time to value for our customers. The company is located in Portland, ME.

Everyone is welcome here. At VETRO, we strive to create an inclusive environment that empowers our employees. We know diverse teams make stronger teams, and we believe our products benefit from our diverse backgrounds and experiences. We are proud to be an equal opportunity employer and we invite all qualified applicants to apply.

Questions? We'd love to hear from you!